Wesley Mathews is the co-founder and Chief Growth Officer of High Level Marketing, a nationwide full-service digital marketing company. High Level Marketing has been helping businesses grow their reach and impact online since 2009, and quickly became one of the fastest-growing web marketing firms in Michigan.
In this episode, we talked about digital marketing, customer satisfaction, SEO, CRM, branding…
Show notes
- Introducing Wesley Mathews. [01:00]
- The Role of High Level Marketing. [01:45]
- What most home service business owners haven’t thought about when it comes to SEO. [05:07]
- When to invest in a content planner and manager. [08:04]
- Wesley’s thoughts on having a local number for your business. [11:15]
- The opportunity businesses should grab from SEO. [14:06]
- Effects of branding in employee and customer retention. [16:57]
- Where Wesley sees the market for the next year. [21:38]
- Doing out-of-the-box promotions for your home service business. [27:26]
- Opportunities business owners often overlook in marketing. [31:06]
- Deciding the best CRM for your home service business. [38:01]
- Trends in the home service industry. [44:01]
- The role of investing in powerful technology as a competitive edge for High Level Marketing. [51:52]
- The one quality people should look for before using technology for their business. [53:27]
- How to get more information about Wesley. [54:47]
- One book on Wesley’s reading list. [55:09]
- Wesley’s most important piece of advice to home service business owners. [58:03]
Resources And People Mentioned:
- High Level Marketing
- Dave Ramsey
- CareerBuilder
- Titan House
- Housecall Pro
- Pipedrive
- Salesforce
- Zoho
- HubSpot
- Marcus Sheridan
- The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
- EOS Traction
- Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark Winters
- Valpack
HAVE YOU ORDERED MY NEWEST BOOK YET?
In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!
