Wesley Mathews is the co-founder and Chief Growth Officer of High Level Marketing, a nationwide full-service digital marketing company. High Level Marketing has been helping businesses grow their reach and impact online since 2009, and quickly became one of the fastest-growing web marketing firms in Michigan.

In this episode, we talked about digital marketing, customer satisfaction, SEO, CRM, branding…

Show notes

  • Introducing Wesley Mathews. [01:00]
  • The Role of High Level Marketing. [01:45]
  • What most home service business owners haven’t thought about when it comes to SEO. [05:07]
  • When to invest in a content planner and manager. [08:04]
  • Wesley’s thoughts on having a local number for your business. [11:15]
  • The opportunity businesses should grab from SEO. [14:06]
  • Effects of branding in employee and customer retention. [16:57]
  • Where Wesley sees the market for the next year. [21:38]
  • Doing out-of-the-box promotions for your home service business. [27:26]
  • Opportunities business owners often overlook in marketing. [31:06]
  • Deciding the best CRM for your home service business. [38:01]
  • Trends in the home service industry. [44:01]
  • The role of investing in powerful technology as a competitive edge for High Level Marketing. [51:52]
  • The one quality people should look for before using technology for their business. [53:27]
  • How to get more information about Wesley. [54:47]
  • One book on Wesley’s reading list. [55:09]
  • Wesley’s most important piece of advice to home service business owners. [58:03]

Resources And People Mentioned:


In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!