Wade Langston Swikle is the founder and CEO of 2 College Brothers Moving, Storage and Franchising, He is also the founder of Smarter Moving Solutions LLC and the co-founder of Moving Titan Retreats, a mastermind retreat that brings together ambitious moving company owners worldwide to uplift the moving industry. Wade started his moving company with $600 and a pickup truck at the age of 21 while a student at the University of Florida over 11 years ago. From there, he grew the company to a multi-million dollar business with multiple locations and is now successfully franchising the concept.
In this episode, we talked about the moving industry, upselling practices, franchising, market seasonality…
Show notes
- Introducing Wade Langston Swikle. [2:07]
- The story behind Wade’s successful moving company. [3:24]
- Growing a moving business through adding storage and commercial services. [11:08]
- The top advice Wade would tell his younger self. [12:39]
- Entrepreneurship, business growth, and industry insights. [15:02]
- Franchising to quickly scale your company. [18:50]
- Training and process development for moving industries. [20:39]
- The best strategies for increased differentiation and customer satisfaction. [24:22]
- The link between appearance and professionalism. [29:50]
- Tommy shares why “Raving Fans” is such a great book. [31:16]
- Three benefits of partnering with realtors and influencers. [33:19]
- How to deal with seasonality, changing market trends, and staffing. [36:31]
- Moving and storage services with upselling opportunities. [42:00]
- Storage solutions and business expansion in the moving industry. [46:59]
- The value of on-time arrival and excellent customer service. [47:04]
- Developing marketing strategies and enhancing networks for successful businesses. [48:58]
- Why sales training eventually leads to personal growth. [54:00]
- Three books on Wade’s reading list. [55:26]
- How to get more information about Wade. [58:17]
- Wade’s most important piece of advice to home service business owners. [58:53]
Resources And People Mentioned:
- 2 College Brothers
- Moving Titan Retreats
- Smarter Moving Solutions
- Craigslist
- Dan Kennedy
- Joe Polish
- “I Love Marketing” Podcast
- Ring Central
- Cortex Group
- “Raving Fans” by Kenneth Blanchard
- Remax
- Jim Rapp
- “The No BS Guide to Time Management” by Dan Kennedy
- “Marketing to the Affluent” by Thomas Stanley
- Walmart
- Dan Miller
- Kevin Wilson
- Mosquito Joe’s
- Josh Kelly
- Parker & Sons
- “The No BS Guide to Ruthless Management of People and Profits” by Dan Kennedy
- “Rich Dad, Poor Dad” by Robert Kiyosaki
- “E-Myth” by Michael Gerber
- Andy Elliot
- “1001 Ways to Reward Employees” by Bob Nelson
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