Todd Herman is an author, speaker, and coach focused on mental toughness, leadership, and peak performance who’s been featured on NFL Films, Fox Sports, PBS, Entrepreneur, and the Today Show. His training programs have been delivered to over 2,000,000 people and have won numerous awards, including the ‘Global Leadership & Skill Development Program of the Year’ twice. He is the best-selling author of The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, which has been translated into 11 languages.

In this episode, we talked about alter egos, better work habits, sales tactics, goal setting…

Show notes

  • Introducing Todd Herman. [2:27]
  • Todd’s approach to mental toughness and peak performance. [1:15]
  • The importance of authenticity and execution in personal development. [7:50]
  • Discussing the core elements of team building for athletes. [11:52]
  • Sports psychology and self-awareness in business. [15:11]
  • Affirmations, goal-setting, and surrounding oneself with supportive people. [20:28]
  • Prioritizing work-life balance and equity in a business. [25:37]
  • Todd explains the concept of “alter egos” and how it affects goal progression. [28:16]
  • The role of alter egos for peak performance and identity. [32:44]
  • Tommy discusses the problem with the “state of flows” when working. [37:20]
  • Attributes that align with Todd’s desired company. [42:36]
  • Personas and work ethics in the home service industry. [46:53]
  • Crafting a third-person narrative for motivation. [52:11]
  • How to get more information about Todd. [57:07]
  • One book on Todd’s reading list. [57:44]
  • Todd’s most important piece of advice to home service business owners. [1:00:26]


Resources And People Mentioned:


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