Todd Bairstow is the founder and co-president at Keyword Connects, an online performance marketing company for home improvement businesses. Aside from being a Premier Google Partner, Keyword Connects is known for its performance-based model, wherein clients only pay per lead, making it very popular for companies in the home service industry. In this episode, we talked about hyperlocal marketing, branding, lead generation…
Show notes
- Introducing Todd Bairstow. [00:30]
- How the pay for performance model works for home improvement companies. [02:15]
- What home service business owners should expect with Google Guarantee. [05:58]
- Todd’s take on Angie’s List and Home Advisor. [12:44]
- What business that grow into multi-million companies do differently with their marketing. [16:38]
- How branding affects your clickthrough rates. [18:08]
- Two ways people do mergers and acquisitions. [19:21]
- What to look for when buying companies. [21:30]
- Easy tactics to implement to add to your business’ bottom line. [23:46]
- The number one problem with CSRs in the home service niche. [29:12]
- Three KPIs to focus on when evaluating your CSRs’ calls. [33:08]
- Todd talks about why they don’t use Interactive voice response (IVR) and robocalls. [38:45]
- The different types of homeowner personalities, and how to deal with them. [41:40]
- One out-of-the-box way to generate leads and business. [48:06]
- How doing hyperlocal marketing with NextDoor can be very powerful for home service businesses. [51:18]
- How to rank more easily on Google. [54:20]
- How technological advancements like virtual reality (VR) will revolutionize the way businesses deliver their service in 5-10 years. [57:18]
- Three books on Todd’s reading list. [1:02:40]
- Where to get more information about Todd. [1:05:31]
Resources And People Mentioned:
- Website: The Google Guarantee Program
- Website: Nextdoor
- Website: Moz
- Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis and Steven Kotler
- The E-Myth by Michael E. Gerber
- The E-myth Revisited by Michael E. Gerber
- The Big Short: Inside the Doomsday Machine by Michael Lewis
How To 3x Your Calls, Leads, Sales In 90 Days
To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.
