Spencer Powell is the President at Builder Funnel, and the host of Builder Funnel Radio. He helps companies improve their websites and drive more qualified traffic to their businesses. He has been a featured speaker on inbound marketing at various events, including the Builder 20 Group in Austin, Texas, the Builder 20 Group in Orlando, Florida and the Inbound Conference 2012 in Boston.

In this episode, we talked about marketing strategy, digital marketing, inbound marketing, SEO, lead generation…

Show notes

  • Introducing Spencer Powell. [1:30]
  • More about Spencer: His career journey and his plans moving forward. [2:50]
  • The most effective way to generate leads, and how long it takes to nurture leads from sales. [3:55]
  • Why branding is important, and how to elevate the level of the brand. [9:10]
  • Why you need to have a brand story and to define who your perfect avatar is. [11:37]
  • How brand equity is built over time. [14:38]
  • Building a sustainable approach to growth with organic Google search, Google Local Services, Google My Business, and PPC. [16:53]
  • Tips and strategies for bootstrapping a business’s digital marketing from the first six months to a year. [20:15]
  • How outbound strategies help with prospecting and relationship building. [22:48]
  • The one place where you should start with your digital marketing. [26:14]
  • How hiring the right people impacts the success and longevity of your business. [31:40]
  • Why people struggle with going from technician to business owner, and marketing as a process of testing, adding, and improving. [39:26]
  • How to use emails to encourage customers to leave good ratings for your service.  [42:42]
  • How home builders and remodelers can avoid biting off more than they can chew. [45:38]
  • The secret sauce for effective SEO for home service businesses. [48:10]
  • Why tracking is important. [52:44]
  • How to get more information about Spencer. [55:04]
  • Three books on Spencer’s reading list. [55:21]
  • Spencer’s most important piece of advice to home service business owners. [59:04]

Resources And People Mentioned:


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