Shaina Weisinger is the founder and CEO of Repurpose House (formerly Podcast Memes), a company specializing in teaching clients how to repurpose existing content, optimized for social media. She also hosts the Content Coalition podcast, where she has interviewed people from HubSpot, Godaddy, and other major brands and companies. In this episode, we talked about video marketing, social media marketing, content marketing…

Show notes

  • Introducing Shaina Weisinger. [0:30]

  • Shaina’s busy schedule and upcoming events. [1:36]

  • Shaina’s experiences in social media marketing and video production, and how she got her start. [4:04]

  • The most important thing to do in social media marketing, and why. [8:20]

  • Shaina’s recommended social media platforms for home service businesses. [9:40]

  • How to get friends and family to help you boost your social media marketing effectiveness. [15:20]

  • The differences between a personal profile and business page–and how you could use both to your business advantage. [18:36]

  • How you can use your mobile phone’s camera and editing software to create high-quality video content. [22:03]

  • How to deal with Murphy’s law when it comes to business. [26:51]

  • Shaina’s recommended process for coming up with a content strategy. [28:12]

  • The concept of frontloading. [28:51]

  • Knowing the right kind of person to hire for your social media needs. [31:55]

  • The current projects and partnerships of Repurpose House. [36:35]

  • Why you shouldn’t make introductions for your videos. [41:27]

  • Two important books on Shaina’s reading list. [42:54]

  • How to get more information about Shaina and Repurpose House. [48:30]

  • Shaina’s most important piece of advice to home service business owners. [50:10]

Resources And People Mentioned:

How To 3x Your Calls, Leads, Sales In 90 Days

To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.