Sean McGraw is the CEO and founder of FOR Energy, a residential energy conservation, production, and automation company based in Arizona. For two years in a row, he’s been on the INC 5000 list of the fastest-growing privately held companies in the United States. A home service expert on everything from air conditioning to replacement windows, Sean does energy audits, and helps customers save on costs by making energy-smart choices.

In this episode, we talked about manuals, direct marketing, networking…

Show notes

  • Introducing Sean McGraw. [0:28]
  • A bit of information about Sean, and how he got started in the industry. [2:18]
  • Why business partners shouldn’t necessarily agree on everything. [4:09]
  • How to handle a struggling partnership. [5:12]
  • How Sean’s mindset about the business changed over the last four years. [6:50]
  • The catalyst moment that can take a business to the next level. [10:13]
  • Designing and tweaking your processes and procedures for success. [13:47]
  • The one-year, three-year, and five-year plans for For Energy. [16:48]
  • Spending a fortune on building a household name, versus being the best at direct marketing. [19:37]
  • How a predictive dialer works, and how Sean set up his call center. [20:50]
  • How Sean looks at financials and uses those indicators to run his business. [28:28]
  • What Sean has learned in the last few years about hiring. [35:07]
  • What predictive indexing is, and why it’s useful. [38:14]
  • The inherent benefits and challenges in a chain of command. [43:32]
  • Sean’s secret to being really good at networking. [48:48]
  • How the lean approach has helped Sean’s business. [54:18]
  • How to get more information about Sean. [57:27]
  • Three books on Sean’s reading list. [58:36]
  • Sean’s most important piece of advice to home service business owners. [1:00:46]


Resources And People Mentioned:


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