Sean Castrina has started over 20 businesses in two decades, and runs a multimillion dollar service company along with other startups. He is the host of The Ten Minute Entrepreneur podcast, and is the bestselling author of the books 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan.
In this episode, we talked about entrepreneurship, small business, leadership…
Show notes
- Introducing Sean Castrina. [1:34]
- More information about Sean and becoming a serial entrepreneur. [2:29]
- The requirements and challenges involved in doing business well. [7:23]
- The “walrus walk” and identifying good hires on sight. [8:33]
- The two problems business owners encounter in finding good people. [13:30]
- Why a restaurant can be the hardest business in the world to run. [16:09]
- The top three priorities in marketing. [21:18]
- Layered marketing, and why good marketing is like a Broadway play. [25:46]
- Being top-of-mind with your customers. [29:29]
- What the ideal hire looks like. [31:46]
- Loving sales and the art of selling. [34:06]
- Some important things to know about business financing. [36:31]
- Private equity, the Blockbuster model, and the pitfalls of franchising. [40:43]
- The biggest challenge in Sean’s entrepreneurial journey. [41:58]
- “Uber-izing” home service. [47:05]
- Showing and addressing pain points as the core of the sales strategy. [51:27]
- How to get The 8 Unbreakable Rules for Business Startup Success for free. [55:16]
- How to get more information about Sean. [58:51]
- Three books on Sean’s reading list. [1:00:22]
- Sean’s most important piece of advice to home service business owners. [1:01:40]
Resources And People Mentioned:
- Seancastrina.com
- World’s Greatest Business Plan: That Works! By Sean Castrina
- 8 Unbreakable Rules For Business Start-Up Success by Sean Castrina
- The Greatest Entrepreneur in the World by Sean Castrina
- SparkHire
- Taco Bell
- McDonald’s
- Papa John’s
- Google My Business
- ServiceTitan
- Housecall Pro
- Excel
- GoDaddy
- The Private Equity Playbook by Adam Coffey
- Blockbuster
- Craigslist
- Amazon
- Uber
- The Home Depot
- Lowe’s
- They Ask You Answer by Marcus Sheridan
- 7-Eleven
- Money Magazine
- The ONE Thing by Gary Keller
- Speed of Trust: The One Thing That Changes Everything by Stephen M. R. Covey
- Your Next Five Moves: Master the Art of Business Strategy by Patrick Bet-David
- Angie’s List
- HomeAdvisor
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