Sean Castrina has started over 20 businesses in two decades, and runs a multimillion dollar service company along with other startups. He is the host of The Ten Minute Entrepreneur podcast, and is the bestselling author of the books 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan.

In this episode, we talked about entrepreneurship, small business, leadership…

Show notes

  • Introducing Sean Castrina. [1:34]
  • More information about Sean and becoming a serial entrepreneur. [2:29]
  • The requirements and challenges involved in doing business well. [7:23]
  • The “walrus walk” and identifying good hires on sight. [8:33]
  • The two problems business owners encounter in finding good people. [13:30]
  • Why a restaurant can be the hardest business in the world to run. [16:09]
  • The top three priorities in marketing. [21:18]
  • Layered marketing, and why good marketing is like a Broadway play. [25:46]
  • Being top-of-mind with your customers. [29:29]
  • What the ideal hire looks like. [31:46]
  • Loving sales and the art of selling. [34:06]
  • Some important things to know about business financing. [36:31]
  • Private equity, the Blockbuster model, and the pitfalls of franchising. [40:43]
  • The biggest challenge in Sean’s entrepreneurial journey. [41:58]
  • “Uber-izing” home service. [47:05]
  • Showing and addressing pain points as the core of the sales strategy. [51:27]
  • How to get The 8 Unbreakable Rules for Business Startup Success for free. [55:16]
  • How to get more information about Sean. [58:51]
  • Three books on Sean’s reading list. [1:00:22]
  • Sean’s most important piece of advice to home service business owners. [1:01:40]

Resources And People Mentioned:


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