Cheryl McRae is the director of vertical marketing at Scorpion. She is an award-winning professional with over 15 years of national and international marketing experience in  telecommunications, biomedical, software, real estate, travel, financial, automotive, and retail. 

Josh Smith is the VP of marketing at Scorpion’s Home Services division. He continually sharpens the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses. 

In this episode, we talked about digital marketing, product positioning and branding, leadership and motivation, team building and management….

Show notes

  • Introducing Cheryl McRae and Josh Smith. [1:28]
  • Some background on Cheryl. [4:10]
  • The day-to-day goings-on at Scorpion. [5:27]
  • What Scorpion’s perfect avatar looks like, and how to identify the perfect avatar. [6:27]
  • Some background on Josh. [8:36]
  • The difference between working with a client and working in a partnership, and the benefits of adopting the latter mindset. [12:36]
  • What the data says about what works and what doesn’t work for home service businesses. [17:30]
  • Getting started on all of this, particularly for small businesses with limited budgets and/or experience (e.g. three-man operations). [26:25]
  • Finding amazing people that care about and buy into your dream, and work towards executing it. [35:30]
  • Building a brand from the very beginning. [43:43]
  • How to get more information about Cheryl and Josh. [51:00]
  • Three books on Cheryl’s and Josh’s reading lists. [52:49]
  • Cheryl’s and Josh’s most important piece of advice to home service business owners. [56:50]

Resources And People Mentioned:


This is my proven-and-tested playbook for growing your home service business without working like a madman. In this book you'll find everything from recruiting, marketing, sales, leadership, financing and much more! All I ask you is to cover the shipping cost.