Ryan Lucia is the founder of Aaron Overhead Doors, Such n Such Media, Garage Door Store, and the Torsion Talk Podcast. A former software executive, Ryan decided he wanted to go blue-collar. He started his own business with a wife and two children at 36 years old. He has since become a mentor, sales leader, marketer, philanthropist, and entrepreneur who has started multiple businesses, including a marketing agency.
In this episode, we talked about leadership, sales management, SEO, B2B, marketing…
Show notes
- Introducing Ryan Lucia. [1:24]
- More information about Ryan. [2:50]
- Why you shouldn’t scale a home service business like a software company. [4:28]
- Finding great people who show up every day and work hard, as if it’s their own business. [6:20]
- Thoughts on dispatching. [8:00]
- Different pricing mentalities. [11:30]
- Investing in getting reviews. [17:20]
- Acquiring leads through digital marketing. [20:43]
- Getting rid of the coupon mentality. [23:00]
- The steak analogy for pricing. [27:16]
- Thoughts on branding and getting leads while starting out. [30:40]
- A great KPI and CRM for startup business owners on a budget. [33:33]
- Changing your business mentality. [36:03]
- Changing the negative connotation that “sales is a four-letter word.” [40:06]
- Taking things to the next level. [47:47]
- Getting more repair calls from Google organic search. [51:21]
- Takes on good culture and leadership [53:31]
- How to get more information about Ryan. [1:01:26]
- Three books on Ryan’s reading list. [1:02:15]
- Ryan’s most important piece of advice to home service business owners. [1:04:35]
Resources And People Mentioned:
- Aaron Overhead Doors
- Such n Such Media
- Torsion Talk Podcast
- Workable
- Nextdoor
- Starbucks
- McDonald’s
- Yelp
- Groupon
- LivingSocial
- HomeAdvisor
- Dan Antonelli
- Mike Michalowicz
- Housecall Pro
- ServiceTitan
- How to Win Friends and Influence People by Dale Carnegie
- Grant Cardone 85 Closes
- Gary Vaynerchuk
- LongHorn
- Steak 44
- Amazon
- Uber
- Zappos
- Nordstrom
- TikTok
- The Home Service Millionaire by Tommy Mello
- Profit First by Mike Michalowicz
- Extreme Ownership by Jocko Willink and Leif Babin
- The Energy Bus by Jon Gordon
- Mastering the Rockefeller Habits by Verne Harnish
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