Rick Cesari specializes in direct response strategies and video marketing. A direct-to-consumer marketing consultant with over two decades of professional experience, he has used these techniques to help build iconic brands such as The Juiceman, Sonicare, The George Foreman Grill, OxiClean, and GoPro, and grow companies from start-ups to over a billion dollars in sales.
In this episode, we talked about direct response marketing and television marketing, strategic marketing plans, branding, video production…
Show notes
- Introducing Rick Cesari. [1:25]
- How Rick got his start in marketing. [3:31]
- The power of a brand, starting with a brand and building a brand. [7:31]
- Why running a business also means being a marketer. [10:00]
- Telling the brand story, and why it’s so effective for marketing. [12:30]
- The single, most powerful branding tool you can ever have. [15:43]
- Some basics and gold nuggets about video production. [19:12]
- The two sides of the marketing equation, and how hiring the right people takes care of one of them. [22:16]
- Understanding human psychology, the history of marketing, and techniques that work. [30:02]
- Building a great company that gives back to the community. [34:26]
- Guerrilla marketing, influencer marketing, and how to approach marketing on a limited budget. [36:17]
- Why selling a product for a great amount of money doesn’t necessarily mean you’re ripping off people. [42:00]
- Thinking outside of the box, and figuring out the right way to position your products. [44:29]
- How to set the right price for your product. [48:57]
- How to create that experience in your marketing message that can turn people into raving fans. [50:58]
- Rick’s tips and golden nuggets on how to start the process of differentiation and really make yourself stand out from the crowd. [52:08]
- How to get data and feedback from customers in an easy way. [54:42]
- How to get more information about Rick. [55:55]
- Ron’s most important piece of advice to home service business owners. [56:36]
Resources And People Mentioned:
- Amazon
- No B.S. Guide to Direct Marketing by Dan Kennedy
- Ron Smith
- Building a StoryBrand by Donald Miller
- Zappos
- Jay Abraham
- Creating Competitive Advantage by Jaynie Smith
- Video Persuasion by Rick Cesari
- Building Billion Dollar Brands by Rick Cesari
- Ask by Ryan Levesque
- Influence: The Psychology of Persuasion by Robert Cialdini
- Ultimate Sales Machine by Chet Holmes
- To Sell Is Human by Daniel H. Pink
- No B.S. Guide to Brand-Building by Dan Kennedy
- Fascinate by Sally Hogshead
- Marcus Lemonis
- SurveyMmonkey
- How to Win Friends and Influence People by Dale Carnegie
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