Richard Behney is the founder of The Million Dollar Plumber. He was the President and CEO of AttaBoy Plumbing for 16 years, and now does consulting for plumbing businesses. An experienced figure in the plumbing industry, he regularly hosts the Potty Talk Live podcast. In this episode, we talked about plumbing, business management, digital marketing…

Download Richard’s Million Dollar Plumber Playbook titled “How to Win The Plumbing Business Game”.  Get access to this 10 Video e-course where I share my game-winning strategies that took me from a one-truck rookie, to a multi-truck, multi-million dollar plumbing business champion in the resources section below.

Show notes

  • Introducing Richard Behney. [0:45]
  • How Richard got started in the plumbing business. [1:41]
  • The lessons Richard learned from running a business for nearly two decades. [3:35]
  • Why and how Richard sold his company. [7:38]
  • Richard’s advice for people looking into selling their business. [9:30]
  • The importance of having a defined pricing structure, especially for smaller businesses. [13:55]
  • Richard’s thoughts on the right way to charge for plumbing services. [17:16]
  • Why some business owners can’t get a bigger income and revenue. [31:20]
  • Effective strategies for getting more leads. [37:22]
  • The right way to use Facebook and Facebook ads for plumbing businesses. [41:00]
  • Richard’s point of view on being on top of everything (“babysitting”). [46:35]
  • A bit of history and some of the valuable insights shared on the Potty Talk Live podcast. [48:50].
  • Three important books on Richard’s reading list. [53:47]

Resources And People Mentioned:

How To 3x Your Calls, Leads, Sales In 90 Days

To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.