Phillip Stutts is the founder and CEO of Win BIG Media, a corporate marketing agency, and Founder/Executive Chairman of Go BIG Media, a political marketing ad firm. Over the course of more than two decades, he has contributed to 1,472 election victories, including three U.S. Presidential victories, and worked with multiple Fortune 200 companies. Phillip has written multiple best-sellers, including his latest best-selling book titled “The Undefeated Marketing System: How To Grow Your Business and Build Your Audience Using The Secret Formula That Elects Presidents.”
In this episode, we talked about marketing, data analytics, advertising…
Show notes
- Introducing Phillip Stutts. [01:02]
- Phillip’s journey in marketing and Win BIG Media. [02:48]
- Factors one should consider to have a cost-effective marketing strategy. [07:05]
- What one can do with a customer insights report. [12:09]
- The three key things that come out of data analysis. [15:30]
- The one big thing to keep in mind when working with other people. [23:34]
- How marketing is connected with e-commerce. [26:39]
- Getting a 10x return of investment. [31:58]
- Using data to determine your demographic and target audience. [36:04]
- Effectiveness of controversial ads. [39:30]
- Going viral without paying money. [46:29]
- How to have a winning PR formula without hiring a PR agency. [49:07]
- How to get more information about Phillip. [52:07]
- Three books on Phillip’s reading list. [52:25]
- Phillip’s most important piece of advice to home service business owners. [54:09]
Resources And People Mentioned:
- Undefeated Marketing System: How to Grow Your Business and Build Your Audience using the Secret Formula that Elects Presidents by Phillip Stutts
- Nick Saban
- Mark Cuban
- Tony Robbins
- Fortune 200 companies
- Roy Williams
- Nielsen Data
- Angie’s List
- Craigslist
- Lead geeks
- Performance Max
- Google guarantee
- Gary Vaynerchuk
- Tiktok
- Grant Cardone
- Sara Blakely
- James Altucher
- Medium
- Driven to Distraction (Revised): Recognizing and Coping with Attention Deficit Disorder by Edward Halliwell
- What Got You Here Won’t Get You There by Marshall Goldsmith
- The Untethered Soul: The Journey Beyond Yourself by Mickey Singer
- Keith Cunningham
- Jim Rome
- Off Balance on Purpose: Embrace Uncertainty and Create a Life You Love by Dan Thurman
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