Podcast

The Home Service Expert podcast is the No. 1 podcast for ambitious home service entrepreneurs. In this show, I will talk with the best entrepreneurs and experts in the home service industry and beyond, to share insights that have made them successful: from the newest marketing tools to the best scaling strategies.

Previous podcast guests include Terry Nicholson (former national trainer of NYSE-listed home services company), Craig Smith (President of HomeAdvisor, a home services marketplace valued at $2B+) etc.

E70: Getting Consistent Traffic by Making SEO Work for You

Ryan Cote is the director of digital service and partner at Ballantine, where he specializes in finding that special balance between print and digital marketing so that businesses can maintain a strong presence on both fronts. He has nearly two decades’ worth of industry experience, and has worked with the New Jersey American Marketing Association, Clark Mccain, Conrad Direct.

In this episode, we talked about SEO, Data, Digital Marketing…

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E69: Taking Control of Your Business Finances with Effective Tax Planning

Nellie Akalp is the CEO and founder of CorpNet. She specializes in engaging with small business owners, entrepreneurs, accountants, and other professionals and sharing advice and tips for business success. She has authored several books, and is a regular contributor for prominent publications in the industry.

In this episode, we talked about tax auditing, bookkeeping, leadership…

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E68: How To Use The Phone To Build Lasting Customer Relationships

Art Sobczak is regarded by many as the master of cold calling and inside sales telemarketing. A sales trainer for cold calling, inside sales, and account management since 1983, he is the founder of Business by Phone, Inc., banking on 35 years of industry experience. He is the author of Smart Calling, and was the recipient of the Lifetime Achievement Award from the American Association of Inside Sales Professionals in 2012.

In this episode, we talked about cold calling, telemarketing, artificial intelligence…

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E67: Growing A Home Service Business That Can Run Without You

Michael Kaplan is the former co-owner of Zerorez Carpet and Living Services Care in Minnesota, where he successfully grew the business to over 170 employees with over $15,000,000 a year in revenue. Today, he’s an angel investor at Red Hook Investments, helping businesses build strong leaders and realize their potential.

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E66: Supercharging Your Processes With Operating Manuals

Al Levi is the author of The 7-Power Contractor, and has helped countless businesses get organized for nearly two decades. Prior to that, he worked as a contractor in the HVAC plumbing business for 25 years. He is a regular columnist for Plumbing & Mechanical Magazine, and has been rated one of the 25 most influential contractors in the United States.

In this episode, we talked about operating manuals, communication, efficiency…

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E65: Creating Predictable Profitability with The Four P’s of Freedom

Farres Elsabbagh has been the President of the Canadian General Contractors Group since 2014, and is a part-time professor at Algonquin College of Applied Arts and Technology. He was also a member of the board of directors of the University of Ottawa Alumni Association’s Finance Committee, as well as the chief relationship manager for Vancouver’s General Contractors.

In this episode, we talked about Marketing, Business Growth, Sales…

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E64: Nailing Your Pricing Strategy With The “One-Truck Breakdown” Exercise

Allan Ferguson is a nationally recognized business consultant, and the founder of Service Professionals Australia, a service industry training company. He is also the founder and managing director of Omega Homes, Sydney’s leading plumbing, electrical and air conditioning company, as well as the founding partner of Leading4Growth, an online leadership platform that provides ongoing leadership training in both business and life.

In this episode, we talked about Pricing, Training, Business Growth…

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E63: Building A Compelling Brand To Attract Lifelong Customers

Tonya Eberhart is a speaker, book author, and founder of BrandFace, a firm that provides assistance to entrepreneurs and owners in building their brands and landing more clients. She also established the Reboot Campus online training platform for media sales professionals. Two of the books in the BrandFace series, including BrandFace for Entrepreneurs, were co-authored by Michael Carr, a BrandFace client turned co-author and partner.

Michael Carr has been a top-selling real-estate auctioneer since 1991, with 25+ years of experience and involvement in over 74,000 home sells. In 2013, he began working with Tonya to put the BrandFace concepts into play in his own companies, and has seen massive success as a result. Today he is the CEO of Michael Carr & Associates and a partner in BrandFace.

In this episode, we talked about branding, speaking, digital marketing…

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E62: Mastering Marketing for Home Service Business Success

Matt Jones is a digital marketing expert formerly from the plumbing industry. He is a founding partner and digital expert of Tradiematepro, and is also the owner and facilitator of the Site Shed podcast. Matt’s passion lies in helping contractors develop the competencies they need to win at business. In this episode, we talked about digital marketing, contracting, business leadership…

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