Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $100 million-plus home service business with over 400 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses.
In this special episode of the Home Service Expert podcast, host and A1 Garage Doors owner Tommy Mello answers your biggest questions about marketing campaigns and setting customer expectations, how to set up GMBs correctly, justifying pricing with customers, business partnerships, getting credit for your business…
Show notes
- Updates on Vertical Track Event and A1 Garage. [00:55]
- Tracking and measuring the success of marketing campaigns. [4:02]
- Tommy’s call center and how he runs it. [5:50]
- Tommy’s org chart and CSR manual. [6:30]
- How to set up multiple GMBs properly and get great customer reviews. [07:17]
- Building value for garage door maintenance programs. [8:49]
- Setting up a 1-800 number for a business. [11:32]
- Building up business credit. [12:46]
- What to do with the customer base from an acquired business. [14:28]
- Tommy’s PPC program recommendations. [17:30]
- How to avoid spam on your business online form. [19:05]
- How to justify pricing with your customers by setting expectations. [20:32]
- Maximizing the benefits of buying a former competitor’s domain. [24:56]
- Understanding the Starbucks Effect. [26:27]
- Being strict about following your employee manuals. [27:25]
- Lease-to-own vans vs. buying them. [29:35]
- How to manage your business’ P&L. [31:40]
- The valuation of a small business and the benefits of partnering. [32:20]
- Enforcing NDAs and non-competes. [39:47]
- Using credit vs. organic growth to increase marketing and service area. [40:14]
- Investing loaned money into marketing and hiring. [42:20]
- Hiring a lawyer to draft your company documents. [45:56]
- Information about The CVC Success Journal. [46:54]
- Tommy on helping other business owners also become successful. [47:27]
Resources And People Mentioned:
- Vertical Track (event)
- Clockwork Home Services
- The Sales Boss by Jonathan Whistman
- TikTok
- Valpak
- StreamYard
- YouTube
- GMB (Google My Business)
- Yelp
- Nextdoor
- Service Champions
- Ken Goodrich
- Home Service Millionaire by Tommy Mello
- ServiceTitan
- Dun and Bradstreet
- American Express
- Charles Schwab
- Grayscale
- Spark Card
- Applebee’s
- Rick Elmore
- Schedule Engine
- Forrest Perry
- Housecall Pro
- Denny’s
- Chili’s
- BBB
- Starbucks
- Powerwash Bros
- Al Levi
- Amazon
- Apple
- Uber
- Lyft
- Chamberlain Liftmaster
- Blackstone
- Walmart
- The Art of the Deal by Donald Trump
- The CVC Success Journal by Jeremy Isenhour
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Thanks , That was a very inspiring podcast.