Mike Davis is the CEO of Valpak, a direct marketing company specializing in print, mobile and online advertising solutions and coupons. He has had over 20 years of experience in leadership and growing companies across various industries, from music to ecommerce to marketing. In this episode, we talked about direct marketing, growth hacking, consumer behavior…
Show notes
- Introducing Mike Davis. [00:30]
- The story of Mike’s diverse and colorful career journey. [02:28]
- How and why Mike found himself at Valpak. [05:27]
- Some of Valpak’s out-of-the-box ideas to boost the company’s profile. [07:26]
- The significance of different roles in the home service company hierarchy. [9:56]
- Mike talks about Valpak’s vision. [16:22]
- How Mike and Valpak would respond to skeptics. [17:18]
- Mike’s insights on what makes a great ad–and how to build one. [19:57]
- Why some people insist on one-size-fits-all advertising. [22:43]
- What separates Valpak from its competitors. [24:38]
- The best way to connect digital marketing with traditional marketing. [26:31]
- The ideal customer for Mike and Valpak, and the ongoing discussion of price versus value. [31:12]
- What home service business owners can learn from data on home ownership trends across generations. [39:00]
- Mike reveals Valpak’s recipe for success. [45:53]
- How you can get more information about Mike and Valpak. [48:16]
- Two important books on Mike’s reading list. [49:51]
Resources And People Mentioned:
- Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark Winters
- Trading Up: Why Consumers Want New Luxury Goods–and How Companies Create Them by Michael Silverstein
- Traction: Get a Grip on Your Business by Gino Wickman
- Who Says Elephants Can’t Dance? by Louis V. Gerstner, Jr.
- Grow the Core: How to Focus on your Core Business for Brand Success by David Taylor
- Email: [email protected]
How To 3x Your Calls, Leads, Sales In 90 Days
To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.
