Michael Bernoff is the President and Founder of Human Communications Institute, a company that specializes in working with people whose success depends on communication clarity. He is also a leader in the personal and professional development industry, and has worked directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. Michael is a seasoned public speaker who specializes in direct sales, corporate recruitment, and sales training.

In this episode, we talked about self-development, personal transformation, psychology, sales, employee training and retention…

Show notes

  • Introducing Michael Bernoff. [01:46]
  • What the Human Communications Institute does. [02:22]
  • Describing neurolinguistic programming and psychology and how it helps business owners. [04:51]
  • Making your employees believe in themselves and their capabilities. [06:08]
  • Getting a potential customer to reciprocate. [10:29]
  • How to make a customer think they made the right choice with their purchasing decision. [15:29]
  • Selling your products and services better. [17:43]
  • How psychology plays a role in employee training. [19:51]
  • Ways to achieve work-life balance. [25:31]
  • Michael’s suggestion on addressing complaints. [29:59]
  • Influencing a customer in making a huge purchasing decision. [42:22]
  • Tips on financing for home service business owners. [48:17]
  • The best way to communicate with an employee who is not performing well based on KPIs. [53:01]
  • More information about Michael’s book. [56:15]
  • Michael’s contact details. [59:50]
  • Three books on Michael’s reading list. [1:01:21]
  • Michael’s most important piece of advice to home service business owners. [1:03:01]

Resources And People Mentioned:


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