Matthew Woodward has published numerous detailed tutorials and case studies focused on helping entrepreneurs grow their businesses. Since 2012, he has helped thousands of people reach success in increasing traffic and profits. A multi-awarded SEO expert, he has been a speaker at events all over the world including Las Vegas, New York, London, Barcelona, Bangkok, Bali, Romania, Costa Rica and many more.

In this episode, we talked about SEO, digital marketing, blogging…

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Show notes

  • Introducing Matthew Woodward. [1:23]
  • Why you can’t cut corners when you want your SEO done right. [6:16]
  • How a link company is created and operated. [9:10]
  • The value of AB testing, and how a single word change can make a huge difference in your SEO performance. [11:04]
  • The two best tools for SEO. [13:08]
  • Understanding paid and organic rankings on Google, as well as Google’s autocomplete query suggestions. [16:21]
  • What Matthew has been up to during the pandemic. [21:06]
  • The biggest reason why many people fail to see traction with SEO. [25:07]
  • Dealing with Google updates, the amount of time you should expect to see results from your SEO agency, and the biggest issue with most sites. [29:41]
  • Some of the ways entrepreneurs can get their online business back on track. [34:29]
  • Why it’s impossible to make solid number predictions in SEO – and what you can do instead. [37:15]
  • How COVID-19 is changing consumer behavior. [39:16]
  • Zoom and other investments that increased in value when COVID-19 happened. [41:20]
  • A case study on linkbuilding. [46:37]
  • What to do when you run out of ideas for content. [49:08]
  • Creating an effective marketing strategy on a limited budget. [54:52]
  • How to get more information about Matthew. [57:30]
  • Three books on Matthew’s reading list. [58:02]
  • Matthew’s most important piece of advice to home service business owners. [1:00:10]

Resources And People Mentioned:


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