Matthew Woodward is a search engine optimization specialist and the director of Search Logistics, a company that helps its clients maximize the impact of their digital presence. A multi-awarded speaker and subject matter expert who has published over 240 tutorials to date, he has established multimillion-dollar brands, and has been invited to speak at numerous events and lectures across the world.

In this episode, we talked about search engine optimization, digital marketing, blogging…

Show notes

  • Introducing Matthew Woodward. [1:16]
  • How he got into search engine optimization, what it means to him, and why it’s important. [2:40]
  • Why entrepreneurs should maximize Google and invest in PPC, SEO, and online brand-building. [4:46]
  • Why not having a website for your business is a terrible mistake. [8:00]
  • How to choose the right digital avenues to maintain your brand presence. [11:22]
  • The right kind of website maintenance. [14:25]
  • What business owners can expect to come in the next decade as a result of the digital marketing boom. [16:50]
  • The characteristics of a good video for marketing your business. [24:10]
  • How to establish and design a competitive website for your business. [28:33]
  • The best way to get started in building a niche for your home service company. [34:40]
  • The simplest, most effective way to make a major digital marketing impact for your business in the next quarter. [36:40]
  • How to get access to Matthew’s tutorials, and which lessons to start with. [37:40]
  • One book on Matthew’s reading list. [43:36]
  • How to get more information about Matthew. [44:44]
  • Matthew’s most important piece of advice to home service business owners. [46:38]

Resources And People Mentioned:



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