Matt Granados is an author, keynote speaker, and highly sought-after motivational coach. An expert in motivation, he has tested, developed, and helped thousands of others implement an effective and replicable system for motivating even the most unfit and unmotivated individuals, over the last decade. Alongside his team at Life Pulse Inc., Matt has shared his techniques and strategies with professional organizations of all industries and sizes, including Google, Twitter, and the United States Air Force.

In this episode, we talked about customer service, leadership, public speaking, entrepreneurship, marketing…

Show notes

  • Introducing Matt Granados. [2:01]
  • Matt’s entrepreneurial journey, and where he’s headed. [5:24]
  • Motivation and setting the bar for mediocrity. [10:44]
  • Competitiveness, and the desire to win. [14:50]
  • The Motivation Catalyst Assessment (MCA), and the four motivational catalysts that spark motivation inside. [19:28]
  • Challenges business owners struggle with when it comes to leadership, and understanding the “Kryptonite of motivation.” [25:23]
  • Transparency, and what it means when your people are bothered by you living a fulfilled life. [31:38]
  • Why people become unmotivated over time. [35:26]
  • More information about the book Motivating the Unmotivated, and the process of how it helps people. [40:05]
  • Ways to appreciate your employees that doesn’t involve spending beyond your budget. [47:12]
  • Value versus dollar, doing a lot with very little, and building a system of appreciation in your organization. [53:33]
  • How to make your employees never leave you. [56:26]
  • How to get more information about Matt. [57:28]
  • Three books on Matt’s reading list. [58:56]
  • Matt’s most important piece of advice to home service business owners. [1:01:36]

Resources And People Mentioned:


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