Mark C. Winters is the co-author of the bestselling book Rocket Fuel. A CEO with more than 25 years of entrepreneurial leadership experience, Mark has worked with everyone from multi-billion dollar global enterprises to raw startups in their earliest stages. This frequent keynote speaker and Certified EOS Implementer has delivered over 500 full-day EOS workshops with companies across the United States. He has received numerous awards and recognition through his career, including being a Tech Titan finalist as an emerging company CEO,  the Rookie of the Year and Chair Excellence distinctions from Vistage International, and a spot on the “40 Under Forty” list by the Business Journal in both Milwaukee and Dallas.

In this episode, we talked about entrepreneurial leadership, performance optimization, executive coaching, strategic planning

Show notes

  • Introducing Mark C. Winters. [1:34]
  • Mark’s career history, and what he’s currently up to. [3:24]
  • More about the concepts introduced in Mark’s book, especially the visionary. [6:10]
  • Why it’s important to have both a visionary and an integrator working together in your company. [8:03]
  • The best way to identify if a company has the right integrator and visionary at the helm, and how to find out which category you belong to in the first place. [10:43]
  • The best way to find the right person for the company. [14:54]
  • Why CEOs tend to be visionaries while CFOs tend to be integrators—and why it  might be best not to think of both in terms of titles. [18:06]
  • How to handle issues on performance pay, variable base pay, ownership, and other models in this setup. [19:10]
  • Mark’s experiences and lessons about mergers and acquisitions, from being on both sides of those deals. [22:50]
  • Why it’s important to have a good financial setup for your company. [26:26]
  • How to know if it’s the right time to sell your business. [30:09]
  • Some nuggets of wisdom from Mark, from a financial perspective. [34:12]
  • Why some businesses are flourishing during the pandemic, and how it has affected the industry as a whole. [38:07]
  • How to properly grow a business with processes and systems. [41:28]
  • More information about Rocket Fuel University, and how to become part of it. [46:32]
  • Three books on Mark’s reading list. [51:05]
  • How to get more information about Mark. [51:49]
  • Mark’s most important piece of advice to home service business owners. [53:08]

Resources And People Mentioned:


In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!