Logan Shinholser owns Full Sail Marketing, helping contractor companies build their brands and attract more customers over the last six years. He is also the host of the Contractor Growth Network podcast, where he shares his expertise in inbound marketing, residential contracting, marketing, construction, lead generation, and entrepreneurship with his listeners.

In this episode, we talked about relationship marketing, digital marketing, SEO…

Show notes

• Introducing Logan Shinholser. [1:26]
• Logan’s entrepreneurship journey, and how he got to where he is today. [4:14]
• How to differentiate urgent from non-urgent services, and how to adjust the marketing styles of each accordingly. [7:09]
• The difference between an arrangement that ensures a recurring income stream and one that’s more of a one time big ticket. [9:35]
• The importance of relationship marketing versus solely relying on Google for customers to find and avail your services. [13:03]
• The significance of a good CRM when working with a company. [16:00]
• The ways in which many companies mismanage money. [20:03]
• Whether spending on radio and TV ads still matters. [31:40]
• Why it’s important to start with guest blogging and building content as soon as possible. [33:35]
• Logan’s current projects and programs. [36:45]
• The importance of having a reliable network of entrepreneurs to communicate with during rough times. [40:29]
• Out-of-the-box strategies and tactics for digital marketing. [50:04]
• Why you shouldn’t always “show the home runs” on your website. [52:43]
• Why your past customer list is a goldmine. [56:50]
• The drastic consequence of not having a business website. [59:06]
• Whether or not spending massive amounts of money on just SEO is effective. [59:20]
• Why it’s best to stick to proper SEO strategies instead of black hat tactics. [1:00:08]
• The easiest way for home service businesses to get started when it comes to search engine optimization. [1:01:20]
• More details on the Contractor Growth Network podcast. [1:02:48]
• Three books on Logan’s reading list. [1:03:50]
• How to get more information about Logan. [1:05:38]
• Logan’s most important piece of advice to home service business owners. [1:06:04]

Resources And People Mentioned:

• Full Sail Marketing
• Contractor Growth Network
• The E-Myth HVAC Contractor by Michael Gerber and Ken Goodrich
• Start With Why by Simon Sinek
• Google
• Instagram
• Snapchat
• Facebook 
• Twitter
• HubSpot
• Visa
• MailChimp
• Adobe
• AMEX
• Profit First by Mike Michalowicz
• Mike Goldman
• Andy Frisell
• History Channel
• Jesse Itzler
• Warren Buffett
• Walmart
• Costco
• Lexus
• Toyota
• Josh Campbell