Lee Salz is the founder of Sales Architects, and a featured columnist at Business Journal. Lee is also the author of best-selling books including “Sell Different!”, “Sales Differentiation”, and “Hire Right, Higher Profits.”

In this episode, we talked about sales differentiation, competitive advantage, customer service & experience, hiring…

Show notes

  • Introducing Lee Salz. [1:48]
  • Lee shares what his book “Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want” is all about. [3:52] 
  • Why business owners should always look at the competitive landscape first. [5:07] 
  • The importance of target profiling in pursuing the right business opportunities. [12:56] 
  • How the experience you create for customers affects their purchasing decision. [22:00]
  • Why business owners should keep driving growth to their business. [27:50]  
  • Why your employees should feel as special as your customers. [32:15]
  • How referrals help in targeting the right customers for your business. [34:43] 
  • How to successfully close new client acquisition deals. [40:23] 
  • Qualities to look for when hiring a new employee. [49:02] 
  • Why motivation and excitement matter as much as skills in an employee. [53:22] 
  • Lee talks about his book “Hire Right, Higher Profits: The Executive’s Guide to Building a World-Class Sales Force.” [55:39]
  • Why salespeople should understand their own sales environment first. [56:07] 
  • How to get more information about Lee. [58:28]
  • Lee’s most important piece of advice to home service business owners. [59:17]

Resources And People Mentioned:


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