Lee Salz is the founder of Sales Architects, and a featured columnist at Business Journal. Lee is also the author of best-selling books including “Sell Different!”, “Sales Differentiation”, and “Hire Right, Higher Profits.”
In this episode, we talked about sales differentiation, competitive advantage, customer service & experience, hiring…
Show notes
- Introducing Lee Salz. [1:48]
- Lee shares what his book “Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want” is all about. [3:52]
- Why business owners should always look at the competitive landscape first. [5:07]
- The importance of target profiling in pursuing the right business opportunities. [12:56]
- How the experience you create for customers affects their purchasing decision. [22:00]
- Why business owners should keep driving growth to their business. [27:50]
- Why your employees should feel as special as your customers. [32:15]
- How referrals help in targeting the right customers for your business. [34:43]
- How to successfully close new client acquisition deals. [40:23]
- Qualities to look for when hiring a new employee. [49:02]
- Why motivation and excitement matter as much as skills in an employee. [53:22]
- Lee talks about his book “Hire Right, Higher Profits: The Executive’s Guide to Building a World-Class Sales Force.” [55:39]
- Why salespeople should understand their own sales environment first. [56:07]
- How to get more information about Lee. [58:28]
- Lee’s most important piece of advice to home service business owners. [59:17]
Resources And People Mentioned:
- Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz
- Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee Salz
- Howard Partridge
- Mark Cuban
- How’s the Culture in Your Kingdom?: Lessons from a Disney Leadership Journey by Dan Cockerel
- No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich by Dan S. Kennedy
- The Dream 100 List
- Hire Right, Higher Profits: The Executive’s Guide to Building a World-Class Sales Force by Lee Salz
- Website: Sales Architects
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