Lars Kristensen is an entrepreneur, marketer, and the founder and CEO of NiceJob, a company that specializes in reputation marketing for small businesses. He also established WindowCleaning.com, a premier network of window cleaners in North America serving more than 900 locations, and Stromme, a Digital Ad Agency delivering results for Samsung, Nestle, and other major brands worldwide.
In this episode, we talked about marketing strategy, window cleaning, reputation marketing, digital marketing, entrepreneurship…
Show notes
- Introducing Lars Kristensen. [1:11]
- More about Lars’ story. [2:57]
- Introducing NiceJob. [5:27]
- What the future of reputation management looks like. [8:33]
- Moving the needle on SEO compared to Local Service ads. [12:35]
- Understanding and factoring analytics and data into your digital marketing. [15:33]
- The story behind WindowCleaning.com, and how such a great URL was secured. [18:49]
- Understanding the difference between marketing spend to drive leads and marketing spend to drive branding. [24:40]
- Understanding reviews, and how they help with Google My Business listings. [28:05]
- The benefits and potential issues with using multiple virtual locations for your brand on Google My Business. [32:33]
- When you should (and shouldn’t) tag your customers on your Facebook posts. [36:38]
- How NiceJob works, and how it automates everything. [39:44]
- Why gating on Google is bad, and how NiceJob combats it. [44:52]
- Rewarding employees for good reviews. [47:55]
- Two things that greatly differentiate NiceJob from other companies out there. [51:00]
- The different CRMs that NiceJob integrates into. [55:40]
- Which CRM to use for a one-man show who’s just starting out. [1:00:00]
- Three books on Lars’ reading list. [1:00:40]
- How to get more information about Lars. [1:02:42]
- Lars’ most important piece of advice to home service business owners. [1:04:20]
Resources And People Mentioned:
- [email protected]
- NiceJob
- Engage Free Widget
- Twilio
- Yelp
- Angie’s List
- Thumbtack
- Coca-Cola
- Mountain Dew
- Procter & Gamble
- Denny’s
- Wayback Machine
- ServiceTitan
- Housecall Pro
- Jobber
- ResponsiBid
- ServiceMonster
- FieldPulse
- Workiz
- QuickBooks
- Stripe
- Integreon
- Zapier
- Amazon
- Seth Godin
- Fanocracy by David Meerman Scott and Reiko Scott
- My Life and Work by Henry Ford
- The E Myth Revisited by Michael Gerber
- The Consistency Chain for Network Marketing by Jim Packard
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