Lars Kristensen is an entrepreneur, marketer, and the founder and CEO of NiceJob, a company that specializes in reputation marketing for small businesses. He also established, a premier network of window cleaners in North America serving more than 900 locations, and Stromme, a Digital Ad Agency delivering results for Samsung, Nestle, and other major brands worldwide.

In this episode, we talked about marketing strategy, window cleaning, reputation marketing, digital marketing, entrepreneurship…

Show notes

  • Introducing Lars Kristensen. [1:11]
  • More about Lars’ story. [2:57]
  • Introducing NiceJob. [5:27]
  • What the future of reputation management looks like. [8:33]
  • Moving the needle on SEO compared to Local Service ads. [12:35]
  • Understanding and factoring analytics and data into your digital marketing. [15:33]
  • The story behind, and how such a great URL was secured. [18:49]
  • Understanding the difference between marketing spend to drive leads and marketing spend to drive branding. [24:40]
  • Understanding reviews, and how they help with Google My Business listings. [28:05]
  • The benefits and potential issues with using multiple virtual locations for your brand on Google My Business. [32:33]
  • When you should (and shouldn’t) tag your customers on your Facebook posts. [36:38]
  • How NiceJob works, and how it automates everything. [39:44]
  • Why gating on Google is bad, and how NiceJob combats it. [44:52]
  • Rewarding employees for good reviews. [47:55]
  • Two things that greatly differentiate NiceJob from other companies out there. [51:00]
  • The different CRMs that NiceJob integrates into. [55:40]
  • Which CRM to use for a one-man show who’s just starting out. [1:00:00]
  • Three books on Lars’ reading list. [1:00:40]
  • How to get more information about Lars. [1:02:42]
  • Lars’ most important piece of advice to home service business owners. [1:04:20]

Resources And People Mentioned:


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