E77: How To Build a 7-Figure Business With The Whale Vomit Method

Kevin Dubrosky is the president and founder of the Dubrosky Group. He is the author of The Whale Vomit Method, and assists entrepreneurs in building their brands as a marketing, branding, consulting, and high-performance coach. He uses the principles and lessons he learned from four years of being a franchisee in the window cleaning business, as well as from starting his own home service franchise in 1999.

In this episode, we talked about branding, marketing, advertising…

Show notes

• Introducing Kevin Dubrosky. [1:10]
• What made him decide to go out on his own. [2:39]
• The single most important thing he learned in the window cleaning business, in terms of marketing. [6:24]
• A good example of how to differentiate yourself. [7:26]
• Where one should start to differentiate themselves. [8:38]
• Using fear as a motivator, and finding opportunities to one-up the competition. [11:30]
• The whale vomit method, and how he came up with it. [14:10]
• How to break free from the “I’ve got to be the cheapest” mindset. [22:00]
• The things that he would dive into if he just got started with a new company’s marketing [27:32]
• How to do branding right when you’re just starting from scratch. [39:27]
• Strategic partnerships for the window-cleaning industry. [42:34]
• Three mistakes that small to medium enterprises are commonly making in terms of marketing. [45:09]
• The effectiveness of verticals based on promotional platforms. [54:35]
• Three books on Kevin’s reading list. [55:55]
• How to get more information about Kevin. [58:09]
• Kevin’s most important piece of advice to home service business owners. [58:56]

Resources And People Mentioned:

• The Whale Vomit Method by Kevin Dubrosky
• Windex 
• Ask  by Ryan Levesque
• Christian Dior
• Giovanni 
• Calvin Klein
• Influence: The Psychology of Persuasion by Robert Cialdini
• The Snowball by Alice Shroeder
• Essentialism by Greg McKeown
• Costco
• Walmart
• Payless Shoes
• Budget Bug Service 
• Valpak
• MoneyMailer
• Google
• Yelp
• Groupon
• Apple
• MerchantCircle
• YP.com
• Audible