Kevin Dubrosky is the president and founder of the Dubrosky Group. He is the author of The Whale Vomit Method, and assists entrepreneurs in building their brands as a marketing, branding, consulting, and high-performance coach. He uses the principles and lessons he learned from four years of being a franchisee in the window cleaning business, as well as from starting his own home service franchise in 1999.

In this episode, we talked about branding, marketing, advertising…

Show notes

  • Introducing Kevin Dubrosky. [1:10]
  • What made him decide to go out on his own. [2:39]
  • The single most important thing he learned in the window cleaning business, in terms of marketing. [6:24]
  • A good example of how to differentiate yourself. [7:26]
  • Where one should start to differentiate themselves. [8:38]
  • Using fear as a motivator, and finding opportunities to one-up the competition. [11:30]
  • The whale vomit method, and how he came up with it. [14:10]
  • How to break free from the “I’ve got to be the cheapest” mindset. [22:00]
  • The things that he would dive into if he just got started with a new company’s marketing [27:32]
  • How to do branding right when you’re just starting from scratch. [39:27]
  • Strategic partnerships for the window-cleaning industry. [42:34]
  • Three mistakes that small to medium enterprises are commonly making in terms of marketing. [45:09]
  • The effectiveness of verticals based on promotional platforms. [54:35]
  • Three books on Kevin’s reading list. [55:55]
  • How to get more information about Kevin. [58:09]
  • Kevin’s most important piece of advice to home service business owners. [58:56]

 

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