Keith Kalfas is the host of the Untrapped podcast and a social media influencer in the landscaping & window cleaning markets. He is also the owner of Kalfas Services, where he grew the business from zero to a six figure-income in just five years. In this episode, we talked about video marketing, pricing, mindset…
Show notes
- Introducing Keith Kalfas. [00:30]
- How Keith became an influencer in two markets. [01:44]
- Keith reveals the biggest business challenge he faced, and how he overcame it. [05:03]
- How Keith started attracting the right clients and firing the wrong ones. [06:44]
- Why it’s important to determine your customer avatar. [08:46]
- Keith’s important advice to business owners who have yet to learn the right skills to grow their business. [13:17]
- How to leverage relationships in business. [18:50]
- How having a niche and specializing can help your business skyrocket to success. [20:22]
- What the anti-guru effect is, and how you can use it to position yourself in your industry. [24:15]
- Why human connection is more important than any viral content marketing strategy. [30:32]
- Controlling the perception of your customers; Why perception is reality. [37:43]
- Why you have to build a business to sell. [39:45]
- How improving accountability in your workplace can transform your business. [42:45]
- Why knowing your employees’ love language in the workplace is important. [46:33]
- Five books on Keith’s reading list. [49:10]
Resources And People Mentioned:
- Piranha Marketing by Joe Polish
- Dan Kennedy
- Get Altitude by Eben Pagen
- The 4-Hour Workweek by Tim Ferriss
- Raving Fans by Ken Blanchard
- Love Languages in the Workplace
- Sell or Be Sold by Grant Cardone
- Crushing It! by Gary Vaynerchuck
- The Power of Broke by Daymond John
- Good to Great by Jim Collins
- Topgrading (How To Hire, Coach and Keep A Players) by Brad Smart
- Tony Robbins
- Jay Abraham
How To 3x Your Calls, Leads, Sales In 90 Days
To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.
