Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 19 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses.
In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about service agreements, business growth, marketing tools…
Show notes
- Tommy’s updates on interviews with top tech managers. [1:30]
- Leads as the best key performance indicator in business. [7:17]
- Tommy shares his insights on the best SEO practices. [9:41]
- Types of systems that help business owners grow their companies. [13:41]
- The Top 5 books on Tommy’s bookshelf. [16:46]
- What to prioritize when completing service agreements. [17:52]
- Call centers versus automated answering services. [19:56]
- The ideal profile for identifying the best technicians. [21:10]
- CRM strategies that are game-changers. [24:42]
- Reasons why franchising is a good business model. [28:33]
- Investing in leadership and culture to keep your employees. [29:08]
- The first steps in training your technician to market. [37:18]
- What Tommy would have done differently 15 years ago. [38:08]
- How to achieve a negative customer acquisition cost. [39:46]
- Incorporating PPC into your marketing plans. [44:32]
- Why LSA, GMB, and organic search are still relevant today. [46:46]
- Baskin Robbins’ performance pay model. [48:03]
- Podcast episodes and book recommendations. [49:31]
- The importance of revisiting roots and getting to know people. [55:47]
Resources And People Mentioned:
- ServiceTitan
- ChatGPT
- Upwork
- Al Levi
- The 4 Disciplines of Execution by Chris McChesney
- How to Win Friends and Influence People by Dale Carnegie
- Double-Double by Douglas Hunter
- Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein
- $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
- E-Myth by Michael Gerber
- Baskin Robbins
- Google LSA
- Quickbooks
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