Joy Hawkins is the owner and president of Sterling Sky, Inc. and a Search Engine Land Columnist. She has examined thousands of Google local listings for SMBs in the US and Canada since 2006. Certified in both Google Search & Display, she enjoys spending time managing Google Ads accounts. She has been a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon, and Mozcon.

In this episode, we talked about SEO, online marketing, online advertising, social media, blogging…

Show notes

  • Introducing Joy Hawkins. [1:32]
  • How Joy got into the SEO world. [3:20]
  • Google’s near-monopoly of the search engine market. [5:00]
  • How advertising on Google has changed in recent times. [6:06]
  • Winning on SEO these days. [8:26]
  • The importance of maintaining your organic online presence. [12:00]
  • Google monitoring your online activity, and how it affects your verification. [15:00]
  • The two problems Google needs to solve. [16:35]
  • Franchises and the issue with having multiple Google My Business listings. [19:58]
  • Predictions on how the industry will change in the near future. [23:23]
  • The pros and cons of Yext. [24:24]
  • Thoughts on Google buying home service business companies. [25:55]
  • Establishing your brand online from scratch. [28:45]
  • Thoughts on ranking and backlinking. [31:56]
  • Thoughts on HubSpot. [32:40]
  • The type of Google posts that gets the most activity. [34:30]
  • The benefits of posts on Google My Business. [36:10]
  • Keeping Google users on Google. [39:03]
  • The evolution of what’s going on with leads in home service. [41:40]
  • A good price for SEO service. [42:50]
  • Automation and technology in a changing industry. [45:57]
  • The questions you can ask an SEO marketer or specialist to be able to tell if they know what they’re doing. [47:52]
  • Google’s business redressal complaint form. [49:52]
  • How to get more information about Joy. [52:42]
  • Three books on Joy’s reading list. [53:22]
  • Joy’s most important piece of advice to home service business owners. [54:51]

Resources And People Mentioned:


In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!