Joy Hawkins is the owner and president of Sterling Sky, Inc. and a Search Engine Land Columnist. She has examined thousands of Google local listings for SMBs in the US and Canada since 2006. Certified in both Google Search & Display, she enjoys spending time managing Google Ads accounts. She has been a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon, and Mozcon.
In this episode, we talked about SEO, online marketing, online advertising, social media, blogging…
Show notes
- Introducing Joy Hawkins. [1:32]
- How Joy got into the SEO world. [3:20]
- Google’s near-monopoly of the search engine market. [5:00]
- How advertising on Google has changed in recent times. [6:06]
- Winning on SEO these days. [8:26]
- The importance of maintaining your organic online presence. [12:00]
- Google monitoring your online activity, and how it affects your verification. [15:00]
- The two problems Google needs to solve. [16:35]
- Franchises and the issue with having multiple Google My Business listings. [19:58]
- Predictions on how the industry will change in the near future. [23:23]
- The pros and cons of Yext. [24:24]
- Thoughts on Google buying home service business companies. [25:55]
- Establishing your brand online from scratch. [28:45]
- Thoughts on ranking and backlinking. [31:56]
- Thoughts on HubSpot. [32:40]
- The type of Google posts that gets the most activity. [34:30]
- The benefits of posts on Google My Business. [36:10]
- Keeping Google users on Google. [39:03]
- The evolution of what’s going on with leads in home service. [41:40]
- A good price for SEO service. [42:50]
- Automation and technology in a changing industry. [45:57]
- The questions you can ask an SEO marketer or specialist to be able to tell if they know what they’re doing. [47:52]
- Google’s business redressal complaint form. [49:52]
- How to get more information about Joy. [52:42]
- Three books on Joy’s reading list. [53:22]
- Joy’s most important piece of advice to home service business owners. [54:51]
Resources And People Mentioned:
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