Joshua Latimer is the CEO at SendJim, and the founder of and Automate Grow Sell. Years after taking the brave step of building his own business from the ground up, Joshua takes his efficient, optimism-fueled approach to entrepreneurship and helps small business owners worldwide in understanding how to use business systems and automation to achieve success.

In this episode, we talked about systems, customer service, relationship marketing…

Show notes

  • Introducing Joshua Latimer. [1:28]
  • More information on Joshua’s current projects. [2:52]
  • The idea behind SendJim, and how it works. [5:39]
  • Why gamification is the key to business success in the 21st century. [8:23]
  • The one thing that employers can never produce in employees—and how to create an environment that helps them produce that one thing on their own. [11:49]
  • Joshua’s thoughts on individuals that decide to sell or grow their business. [16:11]
  • The surprising thing that many businesses don’t realize about their own systems, and why successful entrepreneurs are built to be like fighter jets. [25:01]
  • Why Joshua doesn’t believe in balance, and why balance is a misnomer. [36:09]
  • The difference between perpetual motivation and willpower. [41:48]
  • What the application of truth really means. [51:05]
  • Why you have to attain mastery over something in order to succeed, instead of being mediocre at everything. [56:18]
  • The importance of surrounding yourself with people in your personal life to keep you anchored—and why not everyone should be “living in the future.” [1:00:45]
  • How to get more information about Joshua. [1:04:09]
  • Two books on Joshua’s reading list. [1:05:29]
  • Joshua’s most important piece of advice to home service business owners. [1:07:01]

Resources And People Mentioned:


In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!