Josh Trees started We Hang Christmas Lights, a Christmas light installation business, in 1997 for residential and commercial clients in Temecula, California. By the third year of his business, he hit a net profit of right around $138,000, and to this day, his business continues to enjoy the benefits of incredibly fast growth.

In this episode, we talked about marketing, business strategy, recruitment, seasonal businesses…

Show notes

  • Introducing Josh Trees. [1:09]
  • More information about Josh. [3:29]
  • Comparing commercial clients versus residential clients. [8:04]
  • How the We Hang Christmas Lights licensing program works, and the benefits it offers through cooperative marketing. [11:56]
  • Tips for recruiting for a seasonal business like Christmas lights. [16:01]
  • Why “preventing fires” is much easier than “fighting fires” when it comes to running a company. [21:29]
  • Three important things to know before getting into the Christmas lights business.  [27:07]
  • Helpful pieces of advice for all small business entrepreneurs out there. [30:00]
  • How struggling entrepreneurs can get back on track and adopt the right mindset to succeed. [38:23]
  • Activity versus productivity, and the roles of a leader in training and delegating. [43:15]
  • How to spend a $10,000 marketing budget. [49:12]
  • Understanding your money, and why it’s all about the bottom line. [55:08]
  • How to get more information about Josh. [57:37]
  • Three books on Josh’s reading list. [58:25]
  • Josh’s most important piece of advice to home service business owners. [1:02:42]

Resources And People Mentioned:


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