John Warrillow is an expert in entrepreneurship, small business, and strategic planning. He has been the president of The Value Builder since 2015, and the owner and president of the Warrillow Network since 1997. He is the host of Built to Sell Radio, which is ranked as one of the Top 10 podcasts for business owners. His best selling book, Built to Sell, has already been translated into 12 languages and was recognized by both Fortune and Inc. as one of the best business books of 2011.

In this episode, we talked about running an independent business, automated subscription models, productization, NPS…

Show notes

  • Introducing John Warrillow. [01:53]
  • A hard business lesson that started his road to success. [03:07] 
  • Why it’s better to specialize in a single or fewer services. [07:53]
  • Private equity groups and how their model works. [09:53]
  • What a typical private equity deal looks like. [12:06]
  • What businessmen should prioritize. [16:11] 
  • How to create recurring revenue in the home service business. [19:25]
  • The benefits of having a subscription model for your business. [24:38]
  • How to run a successful automated subscription model. [26:00]
  • Discounts in a subscription business model. [29:20]
  • Prioritizing margins over Customer Lifetime Value. [30:33]
  • The Importance of a strong Value Proposition and Productization. [33:00]
  • How to sustain a long interval recurring service business. [36:55]
  • How to figure out your business USP through NPS surveys. [38:30]
  • The importance of eNPS and measuring employee engagement. [41:51]
  • Building the right culture to make your business sellable. [45:31]
  • John’s viewpoint on business growth through acquisitions. [49:46]
  • Why too much business optimism could turn into a liability. [53:28]
  • Building to sell from the beginning. [1:00:07]
  • How to get more information about John. [1:00:51]
  • Three books on John’s reading list. [1:01:36]
  • John’s most important piece of advice to home service business owners. [1:02:39]

Resources And People Mentioned:


In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!