John Ruhlin is the co-founder of the Ruhlin group, and is the world’s leading authority for maximizing customer loyalty through radical generosity. An entrepreneur and international keynote speaker, he is also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.
In this episode, we talked about customer service, gifting strategy, influencer marketing, relationship building…
Show notes
- Introducing John Ruhlin. [01:16]
- Finding service providers through referrals. [02:35]
- How fostering reciprocity can help your business grow. [03:44]
- What Giftology is really all about. [07:51]
- How John’s business functions. [13:40]
- What differentiates the Ruhlin Group from other gifting companies. [16:03]
- Following the Giftology Blueprint. [18:23]
- Using a portion of your profits to secure revenue from long-term relationships. [21:22]
- John’s thoughts on influencer marketing. [23:27]
- Gifting one-time customers. [26:23]
- Cold relationships and cold marketing. [27:43]
- Injecting thoughtfulness into gifting for lasting impressions. [30:42]
- The importance of quality and the timing of what you gift your clients. [31:46]
- Advice on asking for social media customer reviews. [33:34]
- Being thoughtful with ready gifts for your customers’ inner circle. [40:12]
- Why people struggle with generosity. [41:53]
- How John classifies his spend for gifting. [44:09]
- The Ruhlin Group’s client profiles. [45:20]
- The problem with automation. [46:21]
- Turning customers into brand ambassadors by helping them achieve what they want. [48:39]
- Telling your business story to help build culture. [52:23]
- The businesses that John invests in. [55:36]
- John’s participation in speaking at events. [57:28]
- How to get more information about John. [58:21]
- Three books on John’s reading list. [58:57]
- John’s most important piece of advice to home service business owners. [59:37]
Resources And People Mentioned:
- John Ruhlin
- Giftology by John Ruhlin
- Etsy
- Andy Frisella
- Vaugh Kohler
- Gary Vaynerchuck
- Michael Gerber
- Intellibed
- Ben Greenfield
- The Spartan Race
- Dream100 by Dana Derricks
- Bluefishing by Steve Sims
- (The) Dream Manager by Matthew Kelly
- Rocket Fuel by Gino Wickman and Mark Winters
- Traction by Gino Wickman
- HubSpot
- SendOutCards
- Mailbox Power
- Kody Bateman
- ServiceTitan
- Artifact Mug
- Brooks Brothers
- Cameron Herold
- Yelp
- Nextdoor
- Raving Fans by Ken Blanchard and Sheldon Bowles
- Brian Scudamore
- 1-800-GOT-JUNK?
- Influence by Robert Cialdini
- Everyone’s An Influencer by Kelly Keenan
- Audible
- Off Balance on Purpose by Dan Thurmon
- Josh Snow
- MOBI (Mobility Open Blockchain Initiative)
- Icon Mills
- Garage Door Freedom
- Never Lose a Customer Again by John Coleman
- The Obesity Code by Dr. Jason Fung
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