John Ruhlin is the co-founder of the Ruhlin group, and is the world’s leading authority for maximizing customer loyalty through radical generosity. An entrepreneur and international keynote speaker, he is also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.

In this episode, we talked about customer service, gifting strategy, influencer marketing, relationship building…

Show notes

  • Introducing John Ruhlin. [01:16]
  • Finding service providers through referrals. [02:35]
  • How fostering reciprocity can help your business grow. [03:44]
  • What Giftology is really all about. [07:51]
  • How John’s business functions. [13:40]
  • What differentiates the Ruhlin Group from other gifting companies. [16:03]
  • Following the Giftology Blueprint. [18:23]
  • Using a portion of your profits to secure revenue from long-term relationships. [21:22]
  • John’s thoughts on influencer marketing. [23:27]
  • Gifting one-time customers. [26:23]
  • Cold relationships and cold marketing. [27:43]
  • Injecting thoughtfulness into gifting for lasting impressions. [30:42]
  • The importance of quality and the timing of what you gift your clients. [31:46]
  • Advice on asking for social media customer reviews. [33:34]
  • Being thoughtful with ready gifts for your customers’ inner circle. [40:12]
  • Why people struggle with generosity. [41:53]
  • How John classifies his spend for gifting. [44:09]
  • The Ruhlin Group’s client profiles. [45:20]
  • The problem with automation. [46:21]
  • Turning customers into brand ambassadors by helping them achieve what they want. [48:39]
  • Telling your business story to help build culture. [52:23]
  • The businesses that John invests in. [55:36]
  • John’s participation in speaking at events. [57:28]
  • How to get more information about John. [58:21]
  • Three books on John’s reading list. [58:57]
  • John’s most important piece of advice to home service business owners. [59:37]

Resources And People Mentioned:


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