John Akhoian is the founder of Rooter Hero, a plumbing and rooter service company with 14 locations across California and Arizona. Initially widening the reach of his business through old-fashioned marketing techniques, John now utilizes various media platforms to reach a broader audience and increase brand awareness. Before establishing Rooter Hero, he owned and operated a home service franchise for over two decades. He is also the author of three books: Creating 99 Millionaires, The Secret to Real Wealth, and Values First: Principle Driven Leadership.
In this episode, we talked about negotiation, business planning, coaching, team building, mergers & acquisitions, customer service…
Show notes
- Introducing John Akhoian. [1:32]
- More about John’s background and what his plans are for the future. [3:16]
- John’s goals for his business, Rooter Hero. [5:50]
- Why professionals in the industry should be constantly learning new skills and preparing for the future. [6:43]
- The differences between his business and the franchise he used to operate, and the lessons he learned from running a franchise that he has been able to apply to his business. [9:00]
- What John is doing to really excel at marketing and keep those customers coming in. [11:35]
- How John views social media, and why he uses it for marketing. [13:39]
- The best way to train and produce great employees. [14:50]
- The “magic number” in terms of setting goals for incentives. [16:44]
- Explaining Rooter Hero’s “Five Keys” philosophy. [17:56]
- Rooter Hero’s approach to providing service options to customers. [21:42]
- The potential for expanding beyond plumbing and incorporating electrical and HVAC at some point. [24:58]
- What John does with his employees to teach them about financial planning. [26:14]
- John’s philosophy on mergers and acquisitions, and stories of one that went well and one that didn’t. [28:21]
- What John watches out for when he’s looking for an acquisition, and what businesses that are thinking about selling in the next five years should focus on. [31:22]
- How ServiceTitan changed John’s business. [34:37]
- John’s advice for people who think that ServiceTitan and other CRM systems are great, but too expensive. [41:48]
- Three books on John’s reading list. [43:52]
- More details about John’s books. [52:22]
- How to get more information about John. [49:04]
- John’s most important piece of advice to home service business owners. [49:37]
Resources And People Mentioned:
- Creating 99 Millionaires by John Akhoian
- The Secret to Real Wealth by John Akhoian
- Values First: Principle Driven Leadership by John Akhoian
- Website: Rooter Hero
- TikTok
- ServiceTitan
- Ferrari
- Power BI
- How To Win Friends and Influence People by Dale Carnegie
- The Slight Edge by Jeff Olson
- Good to Great by James C. Collins
- Home Service Millionaire by Tommy Mello
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