Jody Underhill is a Senior Partner at, a leading Recruiting Agency that solely focuses on the Home Service Industry. He is also the current Director of Green Elephant Agency and the Director of Operations for Appointment Nerds. On top of working with various business experts, Jody has successfully helped over 150 businesses in terms of developing better marketing strategies.

In this episode, we talked about advertisements, core values, hiring strategies…

Show notes

  • Introducing Jody Underhill. [0:53]
  • Recruiting and filtering candidates for home service companies. [4:28]
  • The most effective HVAC Technician pay model and employee retention. [7:13]
  • Retargeting ads for job openings. [12:58]
  • Candidate experience and interview process. [17:06]
  • Branding insights for small businesses and staffing agencies. [21:18]
  • Building a successful home service company through content marketing. [26:39]
  • The best hiring practices in the home service industry. [31:19]
  • Talent acquisition strategies for success. [36:06]
  • Interviewing tactics and diving into personal passions. [42:39]
  • The right mindset when approaching interviews. [43:43]
  • Investing in employees and customer service. [48:09]
  • How to improve your company’s lead generation. [52:43]
  • Managing employees and operations in the HVAC industry. [54:37]
  • Three books on Jody’s reading list. [1:00:46]
  • How to get more information about Jody. [1:01:43]
  • Jody’s most important piece of advice to home service business owners. [1:02:35]


Resources And People Mentioned:


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