E185: How to Build and Stack Value in Your Business To Keep Customers Coming Back

Jim Fetter is the owner of Aire Serv of Sumter, a provider of commercial and residential heater and air conditioning services in Sumter, South Carolina. Formerly the owner of an HVAC business called Jim’s Heating & Air Conditioning, he decided to become an Aire Serv franchisee in 2015, bringing nearly three decades of experience in the HVAC industry to the table.

In this episode, we talked about small business, HVAC, franchising…

Show notes

• Introducing Jim Fetter. [1:28]
• More information about Jim’s experience in the business, and how he got into franchising. [3:10]
• What’s to love about franchising, and the important lessons one can learn from franchising. [6:10]
• How the pricing structure changes in a franchise. [8:49]
• Why you should strive to build value in your business. [10:38]
• Some of the challenges in starting and growing a business or a franchise. [14:04]
• “A-ha!” moments, having well-defined processes, and becoming “the ultimate consultant” for customers. [19:12]
• The concept of perceived value, and the level of autonomy one can have as a franchisee. [23:45]
• The power of repetition, and being unafraid of failure. [29:23]
• The worst thing you can do to a team, and why leadership matters. [32:35]
• The best ways to get found in the modern world of business. [36:11]
• Valuable advice for people who want to get into franchising. [39:49]
• How to get more information about Jim. [48:27]
• Three books on Jim’s reading list. [49:47]
• Jim’s most important piece of advice to home service business owners. [51:27]

Resources And People Mentioned:

• [email protected]
• Amazon
• Neighborly 
• Aire Serv
• McDonald’s
• ServiceTitan
• QuickBooks 
• The Law of the Lid by John C. Maxwell
• The E Myth by Michael Gerber
• Bryan Tracy
• Steve Truett