Jay Abraham is one of the world’s top marketing strategists and business innovators. Jay is the founder and CEO of The Abraham Group, Inc., and has been a coach and mentor to over 400 experts, including some of the biggest names in various industries. He has spent over three decades solving problems and increasing the bottom lines of more than 10,000 clients from a thousand industries and over 7,200 sub-industries worldwide.
In this episode, we talked about marketing strategy, marketing consulting, entrepreneurship, business development, copywriting…
Show notes
- Introducing Jay Abraham. [1:19]
- More information about Jay, his accomplishments, and what he has been up to. [3:26]
- About turning companies into multiple companies; how redeployment works. [7:14]
- On whether radio is still the best vehicle to build a brand and build your story. [12:43]
- The concept of preeminence, and some of the phrases that Jay has coined. [19:33]
- Some of Jay’s out-of-the-box ideas in lead generation. [30:00]
- How to get great people behind you. [32:45]
- How Jay would approach taking over an industry. [37:20]
- Three books on Jay’s reading list. [42:27]
- How to get more information about Jay. [43:49]
- Jay’s most important piece of advice to home service business owners. [44:43]
Resources And People Mentioned:
- Website: Jay Abraham
- How to Master the Art of Selling by Tom Hopkins
- Michael Gerber
- Tony Robbins
- Joe Polish
- Roland Frasier
- Amazon
- Amazon Home Services
- No B.S. Direct Marketing by Dan Kennedy
- CNN
- Bloomberg
- Yelp
- Twilio
- Yelp
- Scientific Advertising by Claude C. Hopkins
- My Life in Advertising by Claude C. Hopkins
- Confessions of an Advertising Man by David Ogilvy
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