Jason Cutter is the author of the book Selling With Authentic Persuasion and the host of The Sales Experience podcast. After observing issues that were repeatedly affecting business-to-consumer (B2C) inside sales teams, particularly those spending money on inbound leads, he started Cutter Consulting Group to tackle those problems and present solutions. 

In this episode, we talked about business consulting, management consulting, public speaking, team building, lead generation, outsourcing…

Show notes

  • Introducing Jason Cutter. [1:19]
  • More information about Jason, his career, and what he’s currently doing. [2:49]
  • Some inbound strategies that have worked well in the past. [5:43]
  • The best way to discover who your perfect avatar is. [7:16]
  • How to find the perfect audience with precision. [9:42]
  • Branding versus direct response. [12:330]
  • Sending the right message to the right person. [17:05]
  • Tips and strategies for business owners that are starting out and are still struggling to get out of the truck—those who are still working in the business more than they’re working on it. [20:48]
  • Brand awareness and hitting the right pain points. [23:57]
  • Recruiting and finding great technicians. [26:45]
  • Having the right mindset to make your work not feel like work. [30:00]
  • Gamification and other techniques business owners can use to make their employees want to work, instead of just feeling forced to work. [32:01]
  • Mistakes that most small business owners are committing when it comes to marketing. [46:06]
  • The power of word-of-mouth marketing. [50:54]
  • Why training matters so much in sales. [57:27]
  • More information about The Sales Experience podcast. [1:01:54]
  • How to get more information about Jason. [1:06:06]
  • Three books on Jason’s reading list. [1:07:15]
  • Jason’s most important piece of advice to home service business owners. [1:10:12]

Resources And People Mentioned:


In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!