E23: Combining Digital with Direct Mail For 10x Marketing Results

Jason is the Chief Marketing Officer of RSVP Publications, a marketing agency that converts affluent homeowners into customers for local business owners. He and his team handle the direct response marketing for big brands, including Verizon, Mercedes-Benz, and Lexus. With the proven formula of direct mail in combination with digital marketing, RSVP has grown to offer their service to over 80 locations, and has been making it to Entrepreneur.com’s prestigious Top 500 Franchises list every year. In this episode, we talked about direct mail, digital marketing, hyper local…

• Show notes

  • Introducing Jason Tropf. [00:36]
  • Why direct mail combined with digital is a more effective marketing approach for local businesses. [01:01]
  • What makes a high-performing marketing campaign. [09:00]
  • Why video is a more cost-effective medium for conversion on Facebook. [11:55]
  • Jason shares some best practices that boost online engagement through the roof. [14:10]
  • Why most business owners can’t overcome price objections. [18:13]
  • Jason’s take on hyper local marketing campaigns. [22:08]
  • The two bare essentials in business. [24:58]
  • The one question you need to know the answer to when it comes to sales and marketing. [26:41]
  • Jason’s advice to figuring out cost-per-sales and cost-per-acquisition. [30:00]
  • What new businesses can do to get started on hyperlocal marketing. [36:29]
  • How you can increase your conversion by 40%. [40:06]
  • What you need to put on your website to allow you to retarget visitors. [40:54]
  • The two emotions that move people to take action. [45:24]
  • How RSVP Publications reverse-engineered a Google marketing campaign with direct mail to remarket to users online. [46:04]
  • The challenge to market to people using ad blockers. [46:48]
  • The top books on Jason’s list. [48:33]
  • How to get in touch with Jason and RSVP Publications. [55:52]

  Resources And People Mentioned:

  • Crushing It by Gary Vaynerchuk
  • Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0) by Verne Harnish
  • The Success Principles(TM): How to Get from Where You Are to Where You Want to Be by Jack Canfield
  • Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross
  • The Business Model Navigator: 55 Models That Will Revolutionise Your Business by Oliver Gassman
  • The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
  • Website: Peter Diamandis