Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 500 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses.
In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about marketing, pricing, operations, business growth and strategy…
Show notes
- Where home service business owners should put their marketing money in an extremely saturated market. [02:46]
- Why companies should trademark their name. [05:21]
- Tommy’s thoughts on dealing with the GMB team. [05:53]
- The proper ratio of texted dispatchers versus Customer Sales Representatives. [08:46]
- How to go about pricing to address customer complaints. [11:07]
- Tommy’s thoughts on servicing high-end clientele. [15:45]
- Good alternatives on door-to-door advertising. [18:05]
- Why electrical services have the possibility to grow to more than 20 million dollars. [19:29]
- How to store systems and procedures in a manual. [24:42]
- Knowing when to slow down and prioritize processes. [25:20]
- Assessing the best phone system for your home service business. [27:01]
- Three books on Tommy’s reading list. [27:38]
- Creating marketing campaigns that makes the whole community talk about your home service business. [31:12]
- Getting your technicians to go above and beyond their job. [33:15]
- Recommended processes to make passive income for your home service business. [35:23]
- Buying together with your competitors through a buyers group. [38:11]
- Top three books to read this 2023. [40:32]
- Some references home service business owners can use to learn more about building a referral networking partnership program. [46:40]
- Choosing to hire between a salesman or a controller. [51:18]
- Tommy’s worst employee story. [51:55]
- The risk of having many employees. [57:45]
Resources And People Mentioned:
- Home Service Millionaire by Tommy Mello
- Elevate and Win by Tommy Mello
- Yelp
- Angi
- Google Local Service ads
- Google My Business
- HomeAdvisor
- Thumbtack
- Dan Antonelli
- Double Your Profits: In Six Months or Less by Bob Fifer
- $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
- Dialpad
- Ringcentral
- $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
- How to Win Friends & Influence People by Dale Carnegie
- The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
- Amazon Home Services
- Housecall Pro
- Grow
- The CEO Who Sees Around Corners by Jay Abraham and Carlos Dias
- How To Live On 24 Hours A Day by Arnold Bennett
- 12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson
- Deals from Hell: M&A Lessons that Rise Above the Ashes by Robert F. Bruner
- Sandler Training
- Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt Mortensen
- The Sales Boss: The Real Secret to Hiring, Training and Managing a Sales Team by Jonathan Whistman
HAVE YOU PRE-ORDERED MY NEWEST BOOK YET?
In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $180M Garage Door business. Pre-order it now and get access to its first chapter before everyone else!
