Janice Porter has had a long and illustrious career as a teacher and corporate trainer. She found her niche in the world of training, using her expertise in relationship marketing and networking to instruct entrepreneurs and corporate professionals in the ways of building and nurturing business relationships. This LinkedIn master shares her insights on social media marketing, entrepreneurship, and making meaningful connections on her podcast, Relationships Rule.

In this episode, we talked about  relationship marketing training, networking, entrepreneurship consulting…

Show notes

  • Introducing Janice Porter. [1:03]
  • Janice’s specialty: creating valuable relationships. [4:02]
  • More details about Janice’s career path and current projects. [4:56]
  • Janice’s thoughts on LinkedIn as a platform — and what LinkedIn should really be about. [8:47]
  • How to start building relationships via LinkedIn, and how to build upon them and turn connections into customers. [12:30]
  • How to identify someone’s level of activity on LinkedIn, and how that plays a role in filtering potential connections. [14:33]
  • Understanding the difference between endorsements and recommendations on LinkedIn. [15:53]
  • The fundamentals of relationship marketing. [20:40]
  • Why relationship marketing really is the gift that keeps giving. [29:26]
  • A common mistake Janice has observed with most business owners she has worked with, whether on LinkedIn or relationship marketing in general. [39:15]
  • The 80/20 rule, and the best way to show appreciation to your connections. [40:35]
  • Tips on how to write an effective message for a digital card. [43:45]
  • Janice’s top two tips for optimizing LinkedIn profiles. [44:26]
  • The best and most effective ways to reach out to other businesses and forge connections with them. [52:50]
  • How to get more information about Janice. [57:51]
  • More information about the Relationships Rule podcast. [58:30]
  • Three books on Janice’s reading list. [59:15]
  • Janice’s most important piece of advice to home service business owners. [1:00:44]

Resources And People Mentioned:


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