Jaime DiDomenico is the President of Cool Today, and Chair Of The Board Of Directors of NexStar, a training company designed for home service businesses. In 2004, Jaime acquired 41-year old cooling company, N&M, and rebranded it into Cool Today. Since then, Cool Today has expanded into plumbing and electrical services, and has grown its business with two new additional brands: Energy Today and Plumbing Today. In this episode, we talked about service agreements, customer service, pricing…
Show notes
- Introducing Jaime DiDomenico. [00:30]
- What Nexstar is, and what can home service business owners learn from it. [02:10]
- How Jaime has been able to close 14,000 service agreements for Cool Today. [06:44]
- The biggest problem why you’re not able to sell more service plans. [11:01]
- Why building a relationship through customer service agreements is important for your business. [16:09]
- How much bigger the average sale of Jaime’s membership customers are vs other customers’ spend. [19:59]
- How service agreements can help you build up your technician apprenticeship program. [21:48]
- Why hiring someone new to the industry is better than hiring someone experienced. [23:59]
- Jaime talks about his thoughts on the e-commerce wave in the home service industry. [29:05]
- How to tell the difference between overcharging and correct pricing. [37:03]
- How much marketing is just the right amount. [44:05]
- Jaime shares his top tips on how to effectively sell service agreements over the phone. [52:24]
- The crucial KPIs to consider in evaluating your service agreements. [56:13]
- One book on Jaime’s reading list. [58:44]
- Jaime’s most important piece of advice to home service business owners. [59:34]
- Where to get more information about Jaime. [1:01:12]
Resources And People Mentioned:
- Website: ServiceTitan
- Ken Goodrich, Goettl Airconditioning CEO
- Traction: Get A Grip On Your Business by Gino Wickman
- The Ultimate Sales Machine by Chet Holmes
- The E-Myth by Michael E. Gerber
How To 3x Your Calls, Leads, Sales In 90 Days
To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.
