Ismael Valdez is the Owner and CEO of Nexgen Air Conditioning Heating and Plumbing, a $100 million Southern California company that highlights superior customer service, data efficiency, and a highly-trained staff of technicians and contractors. From initially working as a “counter guy” at a wholesale distributor to expanding his own HVAC company, Ismael has emerged as one of the most innovative figures in the home services sector.

In this episode, we talked about business consulting, marketing strategies, applicant credibility, economic downturns…

Show notes

  • Introducing Ismael Valdez. [2:01]
  • Fatherhood and raising four daughters. [4:30]
  • Refocusing and reinvesting in yourself for peak performance. [7:11]
  • Why you should prioritize one successful project before pursuing side hustles. [9:35]
  • Determining the right time to sell a company and find the right partner. [12:50]
  • Why you should start setting boundaries in business deals. [18:38]
  • Losing key employees and making tough decisions for financial stability. [24:07]
  • Marketing strategies for plumbing companies in 2024. [27:38]
  • How to adjust your marketing plan in a changing economy. [35:17]
  • The most difficult business decisions during economic downturns. [39:19]
  • Evaluating the credibility of business coaches and consultants. [44:31]
  • Fact-checking and seeking proof in the home service industry. [47:48]
  • Operational excellence for your company through consulting. [50:11]
  • Technology development and its impact on sales. [54:03]
  • The value proposition of customizable thermostats. [59:32]
  • HVAC monitoring and service agreements. [1:03:45]
  • How to get more information about Ismael. [1:08:22]
  • Learning more through conversations over reading books.[1:09:26]
  • Forecasting the best business operations strategy for 2024. [1:11:16]
  • Effective pricing and enhancing customer service in the home service industry. [1:17:08]

Resources And People Mentioned:


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