Ismael Valdez is the owner and COO of Nexgen Air, a company based out of Orange County, CA.  Founded in 2015, Nexgen grew to become the #1 HVAC (heating, ventilation and air conditioning) company in Southern California in a span of barely 5 years. With more than 15 years of experience in the HVAC industry and a commitment to provide the best service to his customers, Ismael has helped solidify the exponential growth of Nexgen.

In this episode, we talked about recruitment, customer relationship management, profitability…

Show notes

  • Introducing Ismael Valdez. [01:13]
  • How Ismael started in the industry. [05:01]
  • The beginnings of Nexgen. [08:44]
  • Advice that Ismael would share with his younger self. [11:32]
  • Working with ServiceTitan. [13:06]
  • Why it’s important to understand your software’s capabilities to drive efficiencies. [15:05]
  • The importance of data and reporting. [19:46]
  • Effective billboard advertising. [22:59]
  • The importance of marketing scalability. [27:02]
  • More information about the Service Avengers [29:58]
  • Tips on expanding your business sustainably. [34:16]
  • How to find great employees and grow your team.  [37:25]
  • Why you should never, ever apologize for being the most expensive option. [40:40] 
  • The best way to scale your company quickly and properly. [45:23]
  • Effective recruitment practices. [48:03]
  • Focusing on the positives and maintaining the good name of the company. [51:14]
  • Important practices for effective coaching and motivation. [57:43]
  • How to get more information about Ismael. [1:02:10]
  • One book on Ismael’s reading list. [1:03:51]
  • Ismael’s most important piece of advice to home service business owners. [1:04:57]

Resources And People Mentioned:


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