Ian McCarthy is the CEO of the Blue Claw Group and president of the National Basketball League of Canada. Having a diverse professional background that includes accounting, landscaping, and basketball, he has an impressive knack for understanding the financial intricacies of running successful businesses. Known for his unique insights into company metrics and the art of navigating financial nuances, he has grown his landscaping business into a multi-million dollar company.

In this episode, we talked about the importance of understanding your business numbers, leveraging technology, building better connections in the industry…

Show notes

  • Introducing Ian McCarthy. [2:28]
  • How Ian started in the landscaping industry. [3:23]
  • Challenges home service businesses faced during the COVID-19 pandemic. [5:40]
  • The role of CFOs and CPAs in starting businesses. [9:35]
  • Why entrepreneurs should focus on branding over advertising. [12:09]
  • Affiliate deals are a win-win situation. [15:17]
  • How to pay and motivate the right people for success. [18:39]
  • Three reasons why Arizona is a great location for businesses. [21:52]
  • How to reduce costs and improve the bottom line. [23:58]
  • The “Know Your Numbers” workshop. [26:22]
  • Estimating an effective percentage of EBITDA. [29:50]
  • Ian’s preference and factors to consider when acquiring companies. [31:26]
  • Organic growth versus acquisitions. [32:59]
  • The biggest mistake business owners make when expanding. [36:40]
  • The importance of branding for businesses with low marketing budgets. [38:12]
  • Instagram is the game-changer for home service niches. [42:07]
  • Insights from Dan Kennedy’s book. [45:22]
  • Ian explains the three personas of financing. [50:06]
  • Three books on Ian’s reading list. [52:22]
  • How to get more information about Ian. [53:35]
  • Ian’s most important piece of advice to home service business owners. [54:09]


Resources And People Mentioned:


In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!