Heather Ripley is the CEO and founder of Ripley PR, as well as the founder and CEO of Orange Orchard PR. She authored the book Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business. She has also helped implement successful PR initiatives for several high profile clients with popular publications such as Entrepreneur Magazine, Franchise Times, The Wall Street Journal, The New York Times and Forbes, to name a few.
In this episode, we talked about the difference between marketing and PR, effective PR on a limited budget, choosing the right PR agency…
Show notes
- Introducing Heather Ripley. [01:07]
- More information about Heather.[02:54]
- Why PR is important for your business. [06:13]
- The difference between marketing and PR. [08:05]
- The benefits of using press releases and how to do it effectively. [10:43]
- Differentiating paid, owned, and earned media. [12:42]
- Why branded calls are gold. [15:23]
- Creating a compelling story brand for your business. [16:41]
- Leveraging PR to stand out in the market. [19:52]
- Saving on PPC costs with the right PR. [23:48]
- Determining the best PR platform for your business. [26:48]
- Knowing what to focus on for PR when working with a limited budget. [31:16]
- How Ripley PR creates PR plans for home service business owners. [33:47]
- The viability of using automation when it comes to PR. [37:28]
- What to look for when choosing the right PR agency. [40:38]
- How to get more information about Heather. [44:38]
- Three books on Heather’s reading list. [45:16]
- Heather’s most important piece of advice to home service business owners. [47:07]
Resources And People Mentioned:
- Heather Ripley
- Ripley PR
- Orange Orchard PR
- Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business by Heather Ripley
- Fletcher PR
- Clockwork Home Services
- Benjamin Franklin Plumbing
- Mister Sparky
- The Celebrity Apprentice
- One Hour Air
- They Ask You Answer by Marcus Sheridan
- Haro
- Service Titan
- Petri Plumbing
- Relevant Selling by Jaynie Smith
- Hulu
- YouTube TV
- TikTok
- YouTube
- Hubspot
- Indeed
- Glassdoor
- Ziprecruiter
- Monster
- Valpak
- Money Mailer
- Clipper (Magazine)
- Angi
- Monday.com
- Craigslist
- Living Social
- Groupon
- Traction by Gino Wickman
- Great by Choice by Jim Collins
- The E-Myth by Michael Gerber
- Amazon
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