Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $100 million home service business with over 400 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses.
In this special episode of the Home Service Expert podcast, host and A1 Garage Doors owner Tommy Mello answers your biggest questions about marketing, brand building, finance, employee management…
Show notes
- The importance of building a good brand. [9:03]
- The four different algorithms on Google. [10:24]
- Why home service owners should research their street value and competitors, as well as build user-generated content. [12:13]
- The benefits of having a “number two” and using a project management tool. [16:11]
- Managing cash flow correctly through hiring the right person for the job. [17:57]
- A list of companies finance/service technology companies home service owners should know. [19:46]
- The purpose of tracking your conversion rate properly and owning all four Google algorithms. [21:02]
- The advantage of having a Chief Finance Officer to help with the company expenditures and compensation programs. [21:37]
- What to know when choosing a marketing agency for your home service business. [24:35]
- Why home service owners should get a lawyer that specializes in contract law. [30:55]
- Why home service owners should dominate a certain market first before moving onto other markets. [33:18]
- How performance pays benefit both the employees and clients. [37:52]
- The importance of having training centers and recruiting departments in times of company transitions. [40:26]
- Why home service owners should trust their employees to do their job right. [47:43]
- The benefits of email marketing and going back to client calls you weren’t able to book. [50:20]
- The best way to sell annual memberships. [55:27]
- A number of cost-effective ways to properly acknowledge your clients. [59:24]
Resources And People Mentioned:
- Home Service Millionaire: How I Went from $50,000 in Debt to a $30 Million+ Business in Seven Years by Tommy Mello
- How’s the Culture in Your Kingdom?: Lessons from a Disney Leadership Journey by Dan Cockerell
- One Minute Manager Meets the Monkey by Ken Blanchard
- 1501 Ways to Reward Employees by Bob Nelson
- No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich by Dan Kennedy
- Monday.com
- Trello
- Divvy
- Daniel Miller
- Service Finance
- GoodLeap
- GreenSky
- Matthew Woodward
- Vincent Johnson
- Service Titan
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