Eric Siu is the CEO of both the content intelligence software ClickFlow and the digital marketing agency Single Grain. He has worked with major clients such as Amazon, Airbnb, Salesforce and Uber to acquire more customers. He also hosts two podcasts with more than 30 million combined downloads to date: Marketing School with Neil Patel and Leveling Up.

In this episode, we talked about digital marketing, marketing consulting, advertising, search engine marketing…

Show notes

  • Introducing Eric Siu. [1:34]
  • More information about Eric’s specialities and passions. [3:13]
  • On niches, working with Amazon, and customer acquisition. [4:36]
  • The importance of building long-term relationships in business, instead of focusing on short-term results. [6:13]
  • Growing a marketing agency that wasn’t doing so well, all the way to working with Amazon, Airbnb, and other big brands. [7:30]
  • Building, running, and growing a Software as a Service (SaaS) business. [11:10]
  • The new world of SEO, and what entrepreneurs should be paying attention to. [17:22]
  • Making the most out of digital/online tools to improve SEO. [20:12]
  • Techniques for getting better SEO results for your website. [23:18]
  • One thing Eric wishes someone had told him when he started his entrepreneurial journey. [27:34]
  • Technology and the future of the world and of business. [31:12]
  • How a small HVAC company seeking to grow should be setting goals and the right mindset. [36:00]
  • Executors, integrators, and making things happen. [40:18]
  • What you can learn from poker about investing, thinking long-term, and handling losses. [42:50]
  • One thing an entrepreneur could do today to increase their sales. [44:37]
  • More information about the book Leveling Up. [47:05]
  • The future of audio, cryptocurrency, and the next big thing after Yellow Pages. [47:40]
  • How to get more information about Eric. [49:18]
  • Three books on Eric’s reading list. [49:33]
  • Some gold nuggets for people working on a real tight marketing budget. [50:51]
  • Simple but effective tips for standing out from your competition online. [51:44]
  • Pointers for creating good content. [53:18]
  • Eric’s most important piece of advice to home service business owners. [55:25]

 

Resources And People Mentioned:

GET YOUR FREE COPY OF MY NEWEST BOOK NOW!


This is my proven-and-tested playbook for growing your home service business without working like a madman. In this book you'll find everything from recruiting, marketing, sales, leadership, financing and much more! All I ask you is to cover the shipping cost.