Dominic Rubino is a successful entrepreneur, business coach and podcaster and owns three companies: Profit Toolbelt, and Cabinetmakers Profits System. Dominic helps owners and contractors who want more time, money and strategy. He has built, grown and sold a number of businesses over the last 20 years. Dominic is also an active public speaker and the author of the book Construction Millionaire Secrets.

In this episode, we talked about entrepreneurship, customer avatars, branding vs. direct response, hiring, sales…

Show notes

  • Introducing Dominic Rubino. [01:08]
  • About the book, Construction Millionaire Secrets. [06:15]
  • How Dominic helps his clients. [09:13]
  • How to manage networking with running a business. [11:00]
  • Business lessons you don’t learn in school. [14:18]
  • Dom’s view on working with millennials. [15:43]
  • How to identify the perfect client by understanding them better. [19:10]
  • How to start really understanding your customer. [20:36]
  • Dom’s marketing strategy for a home service business. [28:26]
  • Branding vs. direct response. [29:45]
  • Knowing where to look to hire great people. [34:46]
  • The value of practicing sales pitches. [39:26]
  • Hard lessons learned to become successful at sales. [43:00]
  • How Dom achieves work-life balance. [45:03]
  • How to get more information about Dominic. [47:04]
  • Three books on Dominic’s reading list. [47:33]
  • Dominic’s most important piece of advice to home service business owners. [48:56]

Resources And People Mentioned:


This is my proven-and-tested playbook for growing your home service business without working like a madman. In this book you'll find everything from recruiting, marketing, sales, leadership, financing and much more! All I ask you is to cover the shipping cost.