Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $100 million-plus home service business with over 400 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses.
In this special episode of the Home Service Expert podcast, host and A1 Garage Doors owner Tommy Mello answers your biggest questions about equity sharing programs, pricing, performance pay programs…
Show notes
- About the book $100M Offers. [01:07]
- About the Garage Door Freedom Group. [04:58]
- About equity sharing programs. [07:48]
- Tommy’s strategic planning session for 2022. [09:39]
- How Tommy selects leaders for his company. [11:31]
- The most important KPI for a General Manager. [14:51]
- Applying Tommy’s business techniques in commercial businesses. [16:03]
- How to charge right for the services you provide. [18:55]
- Bringing value to price your services for what they’re worth. [21:42]
- How to make the most out of Google ads. [23:49]
- Tommy’s performance bonus structure. [27:08]
- How to position your company as unique by delivering more value. [28:02]
- Why you should never want to be the cheapest. [29:31]
- Selling after job services. [30:17]
- How to run Google My Business Ads. [31:40]
- A1’s holiday plans. [32:33]
- Tommy’s goal and partnering up with companies. [33:58]
- Tommy’s views on performance pay for employees. [40:09]
- The fastest way to grow a home service business. [44:13]
- Why pre-paying for services works and how to do it right. [47:16]
- Offering financing to customers. [49:00]
- Why hiring the right people first is important. [50:22]
- Tommy’s book recommendations for employees. [52:52]
- Using Get the Referral. [54:34]
- Prioritizing rebranding vs. building emergency funds. [58:38]
- Providing uniforms and tools to employees. [1:01:49]
- Tommy’s top 20 book recommendations. [1:03:37]
- Tommy’s advice to home service business owners. [1:07:14]
Resources And People Mentioned:
- homeservicemillionaire.com
- The Home Service Millionaire Course
- Streamyard
- $100M Offers by Alex Hormozi
- Dan Kennedy
- The Coaching Effect by Bill Eckstrom
- A1 (Garage Door Service)
- Quickbooks
- ServiceTitan
- Alex Hormozi
- The Game (podcast)
- Al Levi
- Jay Abraham
- Google My Business
- The Wizard of Ads by Roy Williams
- McDonald’s
- Pepsi
- Coca Cola
- Expensify
- KFC
- Home Depot
- Craigslist
- Go For No by Richard Fenton
- Amazon
- Excel
- Intech
- Clipper Magazine
- Housecall Pro
- Groupon
- Living Social
- Yelp
- Valpak
- Dave Ramsey
- Pattern for Excellence by Brigham Dickinson
- Who Moved My Cheese by Spencer Johnson
- Raving Fans by Ken Blanchard
- Get The Referral
- Roy (Disney)
- Purple Cow by Seth Godin
- To Sell is Human by Daniel Pink
- Hiring for Attitude by Mark Murphy
- It’s Go-Time by Ben Stark and Chris Hunter
- The Power of Positive Pricing by Matt Michel
- Relevant Selling by Jaynie Smith
- The Coaching Effect by Bill Eckstrom
- Rocket Fuel by Gino Wickman and Mark Winters
- How To Win Friends and Influence People by Dale Carnegie
- The E Myth by Michael Gerber
- Napoleon Hill
- The Four Disciplines of Execution by Chris McChesney
- Pre-Suasion by Robert Cialdini
- Double Double by Cameron Herold
- Be Our Guest by the Disney Institute and Theodore Kinni
- The Sales Boss by Jonathan Whistman
- The 7 Power Contractor by Al Levi
- The Visual Sale by Marcus Sheridan
- They Ask You Answer by Marcus Sheridan
- The Chief Inspiration Officer by Val Ries
- Sell Different by Lee Salz and Jack Daly
- Costco
- Grant Cardone
- Uber
HAVE YOU ORDERED MY NEWEST BOOK YET?
In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!
