David Litwin has been in the branding and advertising industry for over three decades, working with notable Fortune 500 companies like Hewlett Packard, IBM, Sony, Pacific Bell and Sun Microsystems. He started two agencies, the second of which generated over 3M dollars in revenue in its first 24 months of operation, and authored the books Cre8tve Success, MLK2.0, Mission, Parables & Parallels, and The Wonder Story.

In this episode, we talked about brand strategy, marketing, digital and print design…

Show notes

  • Introducing David Litwin. [1:25]
  • More information about David. [2:40]
  • Surrounding oneself with hungry people. [9:00]
  • The key to assembling the right people for your team. [15:45]
  • What makes branding good. [18:14]
  • The one thing you can’t do as a leader. [22:25]
  • Why the entrepreneurial life is like being on a Ferris wheel. [25:25]
  • Wrapping trucks and understanding your avatar. [27:32]
  • Becoming well-known for your specialty. [32:30]
  • Being about the referral, and not the job. [34:50]
  • Forward thinking versus shallow thinking. [38:53]
  • What a need-based analysis system is all about. [44:00]
  • Advice for people who are just getting into business in the home service space. [46:10]
  • Learning from people who are better than you, to become better yourself. [1:00:01]
  • More information about the book, Cre8tve Success. [1:05:38]
  • How to get more information about David. [1:09:34]
  • Three books on David’s reading list. [1:10:08]
  • David’s most important piece of advice to home service business owners. [1:11:47]

Resources And People Mentioned:


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